Vice President, Product Marketing

Celigo

4d•$240,000 - $275,000•Remote

About The Position

The Vice President of Product Marketing will own how Celigo competes, wins, and communicates its story, translating its broad integration and automation platform into a clear choice for IT and Operations leaders. The role is accountable for growth driven by product marketing and will lead the function’s transition to an AI-led way of working that keeps pace with product development. The VP will shape market strategy, platform positioning, and messaging; partner with Product on roadmap priorities; set launch strategy and field enablement; and work with Revenue Marketing to help launches and campaigns convert. The role will build product-performance and customer-outcome proof, using demos, interactive tours, and videos to show buyers the platform in action. It will own competitive and analyst strategies, free-trial growth, product content for organic and AI search visibility, and contribute to pricing and packaging direction with Product and Finance. The VP will design the organization and operating model, own the budget, hire and develop a team of leaders and practitioners, and represent Celigo externally as an executive spokesperson. Celigo describes itself as a modern Integration and Automation Platform (iPaaS) provider focused on simplifying integration, automation, and process optimization.

Requirements

Bachelor’s degree in business or a technical field.
12+ years of experience in B2B SaaS product marketing.
6+ years leading teams, including managing managers, at a comparable scale (around $100M+ ARR).
Track record of moving the market, such as through positioning shifts, improved analyst placement, or measurable gains in competitive win rate.
Deep experience in integration, automation, iPaaS, or adjacent infrastructure software, including positioning a multi-product portfolio as one platform.
Experience with pricing and packaging, and free-trial or product-led motions.
Experience building proof-driven, demo-led stories that help buyers see the product working.
Hands-on use of AI in their own work and credibility evaluating or discussing marketing AI products without overpromising.
Executive presence with C-suite audiences, analysts, and press, and ability to lead through influence across Product, Sales, and Marketing.
A point of view on how product marketing is changing in the AI era and willingness to demonstrate that change in practice.
Ability to connect marketing work to outcomes such as pipeline, buyer behavior, win rates, and analyst placement.
Ability to work iteratively, launch a smallest valuable version, learn from results, and improve it.
Ability to build a team culture grounded in curiosity, ownership, and pace.

Responsibilities

Shape market strategy and own platform positioning and messaging, presenting Celigo’s portfolio as one platform.
Partner with Product leadership on roadmap priorities.
Lead Product Marketing’s shift to an AI-led way of working and set a model for AI adoption across marketing.
Set launch strategy and ensure the field is equipped to win.
Partner with Revenue Marketing to help launches and campaigns convert.
Build product-performance and customer-outcome proof points, including demos, interactive tours, and videos.
Own competitive strategy and analyst strategy, with accountability for win rates against key competitors and Celigo’s placement in major evaluations.
Own the free trial as a pipeline channel and improve the trial experience using agentic product features to accelerate prospect value, activation, and conversion.
Drive product content’s contribution to organic search and visibility in AI search and LLM answers.
Contribute to pricing and packaging direction with Product and Finance.
Design the organization and operating model, own the budget, and hire, develop, and lead a team.
Represent Celigo externally as an executive spokesperson.