Vice President, Product Marketing

Zenoti • Seattle, WA

4d • $200,000 - $250,000

About The Position

As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti’s product offerings. You will create compelling value propositions, product positioning and messaging for Zenoti’s global customer base. Working closely with executives and teams across sales, marketing, product management and support, you will roll out new product offerings through high-impact campaigns. This role calls for someone who enjoys a fast-paced environment, can multitask, and delivers high-quality work. The position reports directly to the SVP of Product Management.

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry, supporting online appointment bookings, POS, CRM, employee and inventory management, marketing programs, and more. Its platform serves more than 30,000 salons, spas, medspas and fitness studios in over 50 countries.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 12+ years of relevant product marketing experience in B2B technology, SaaS, or enterprise software, including go-to-market planning.
• Experience building and managing teams of product marketers.
• Experience seeing a company through a late-stage startup growth cycle.
• Demonstrated track record creating and delivering compelling content and product marketing programs, supported by a portfolio.
• History of delivering results in high-growth, innovative, fast-paced environments.
• Fluency with Salesforce, analytics software such as Tableau or Google Analytics, and project management software.
• Solid understanding of Zenoti applications and cloud-based enterprise and SaaS applications.
• Process-driven approach and ability to lead internal alignment amid growth, ambiguity, and change.
• Strong executive presence and customer-facing skills, and ability to manage a creative team and product marketing function.
• Ability to combine strategic thinking with detailed, creative execution.
• Leadership, mentoring, collaboration, and cross-functional global team experience.
• Metrics-driven, ROI-focused approach, including ability to develop KPIs, dashboards, and benchmark reports.

Nice To Haves

• MBA.

Responsibilities

• Collaborate with company executives and product management, sales, support, and marketing teams on GTM priorities, strategy, and execution.
• Partner with stakeholders to position Zenoti’s value proposition and competitive differentiation.
• Lead GTM strategy by understanding trends and customer needs, identifying target markets, and building differentiated product strategies.
• Manage the product marketing creative team and create product marketing content, prioritizing work that drives customer acquisition.
• Partner with Customer Success to drive adoption through supporting materials and campaigns.
• Drive GTM activities for new product releases and launches.
• Use data to assess market viability and develop GTM strategy for different product offerings.
• Develop KPIs, dashboards, and benchmark reports to measure success and advocate for effective product marketing strategies.
• Lead, mentor, and collaborate with a team and cross-functional global teams while managing multiple projects.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive