Vice President, Product Marketing

Zenoti • Seattle, WA

4d

About The Position

As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti’s product offerings. You will create compelling value propositions, product positioning, and messaging for a global customer base. Working closely with executives and teams across sales, marketing, product management, and support, you will roll out new product offerings through high-impact campaigns. This role suits someone who enjoys a fast-paced environment, can multitask, and delivers high-quality work. The position reports directly to the SVP of Product Management.

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry, covering areas such as online appointment booking, POS, CRM, employee and inventory management, and built-in marketing programs. Zenoti serves more than 30,000 salons, spas, medspas, and fitness studios in over 50 countries.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 12+ years of relevant product marketing experience in B2B technology, SaaS, or enterprise software, and go-to-market planning.
• Experience building and managing teams of product marketers.
• Experience seeing a company through a late-stage startup growth cycle.
• Demonstrated track record of creating and delivering compelling content and product marketing programs, supported by a portfolio.
• History of delivering results in high-growth, innovative, fast-paced environments.
• Fluency in Salesforce, analytics software such as Tableau or Google Analytics, and project management software.
• Solid understanding of Zenoti applications and cloud-based enterprise and SaaS applications.
• Process-driven approach and ability to lead internal alignment strategies amid growth, ambiguity, and change.
• Strong executive presence and customer-facing skills, with the ability to manage a creative team and product marketing function.
• Ability to combine strategic thinking with detailed creative execution.
• Experience leading cross-functional, global teams; ability to mentor, collaborate, and manage a team and multiple projects.
• Metrics-driven and focused on ROI.

Nice To Haves

• MBA preferred.

Responsibilities

• Collaborate with company executives and product management, sales, support, and marketing teams on GTM priorities, strategy, and execution.
• Partner with stakeholders to position Zenoti’s value proposition and competitive differentiation.
• Lead GTM strategy by understanding trends and customer needs, identifying new target markets, and building differentiated product strategies.
• Manage the product marketing creative team and create product marketing content, prioritizing work to drive customer acquisition.
• Partner with Customer Success to drive adoption through supporting materials and campaigns.
• Lead overall GTM activities for new product releases and launches.
• Use data to assess market viability and develop GTM strategy for different product offerings.
• Develop KPIs, dashboards, and benchmark reports to measure success and advocate for effective product marketing strategies.
• Lead, mentor, and collaborate with cross-functional global teams and manage multiple projects.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive