Vice President, Operations (Hospitality & Merchandising) | Legends Global - New York Yankees

ASM Global•New York, NY

4d•$200,000 - $240,000•Onsite

About The Position

The Vice President, Operations (Hospitality & Merchandising) owns the strategic direction, operational excellence, and financial performance of food, beverage, and retail merchandise programs for Legends Global and the New York Yankees at Yankee Stadium. Reporting to the Regional VP Operations, Northeast, the role leads game-day and non-game-day hospitality—including premium spaces, clubs, and concessions—as well as warehouse, supply chain, and in-stadium retail. The position is responsible for driving innovation and revenue growth while delivering best-in-class service and strengthening the connection between fans and the franchise. The role leads hospitality and merchandising across premium dining, suites, clubs, concessions, mobile ordering, and team stores on game days and at special events. It partners closely with the client and stadium leadership to grow revenue, elevate the fan experience, and establish service excellence across the venue. This is a fully on-site role based at Yankee Stadium in the Bronx, New York. The schedule follows the stadium event calendar, including visible leadership on game days, at special events, and during non-game-day operations. The environment is fast-paced and high-visibility, spanning premium spaces, clubs, concessions, team stores, and warehouse operations.

Requirements

12–15+ years of progressive leadership experience in large-scale hospitality, food and beverage, retail, stadium, arena, or multi-unit operations.
Demonstrated full P&L ownership in complex, high-volume environments, with advanced financial acumen in budgeting, forecasting, labor modeling, and cost control.
Deep knowledge of food and beverage operations, premium hospitality, and retail merchandising strategy.
Experience operating within unionized workforces and supporting collective bargaining processes.
Executive-level communication, presentation, negotiation, and relationship-building skills.
Experience working with high-profile clients and communicating at all levels.
Bachelor’s degree required.

Nice To Haves

MBA or advanced degree preferred.
Experience in a top-tier, nationally or globally recognized stadium or arena environment.
Background in professional sports, live entertainment, or large public venues.

Responsibilities

Own full P&L responsibility, including budgeting, forecasting, cost controls, and revenue growth.
Develop and execute a long-term food and beverage and merchandising strategy aligned with organizational goals.
Establish KPIs and performance standards for revenue, service, and efficiency, and report performance and growth opportunities to the client and senior leadership.
Lead food and beverage and retail/merchandising operations across game days and special events, including premium dining, suites, clubs, concessions, team stores, warehouse, and logistics.
Drive operational excellence in speed of service, quality, safety, and guest satisfaction.
Improve the end-to-end fan experience through innovative hospitality and retail programs, using technology and data analytics to strengthen operations and consumer insights.
Lead and develop a large, multi-level workforce of full-time, seasonal, and vendor teams.
Partner with HR and Legal on labor strategy, negotiations, and compliance, maintaining a constructive labor-management environment.
Serve as the visible game-day leader and engage directly with staff, partners, and guests.
Partner with marketing, finance, sponsorship, and stadium operations leadership.
Negotiate and manage vendor, supplier, and licensing partnerships.
Lead health and safety programs, foster a culture of food and workplace safety, and ensure compliance with MLB, city, and state health and safety regulations.