Vice President, Merchandising

Athletics - Business Operations•Las Vegas, NV

15d•Onsite

About The Position

The Vice President, Merchandising leads the creative and commercial direction of the A’s retail and merchandise business. The role translates the Club’s brand strategy into product collections, strategic collaborations, and retail experiences that strengthen the A’s brand, attract new fans, and drive commercial growth. This leader oversees merchandise strategy, retail partnerships, and financial performance across the Club’s retail channels, balancing creative vision with commercial discipline. In partnership with the third-party operator, the Vice President provides strategic oversight of retail operations to ensure alignment with brand standards, inventory objectives, and business goals. The position also leads and develops the buying team and works with internal teams, vendors, designers, lifestyle brands, and local Las Vegas creators. The role is based in Las Vegas, Nevada, and reports to the Senior Vice President, Strategy & Business Development. It is full-time and exempt. Occasional travel is required, and the position requires on-call availability, including some weekends, evenings, and holidays.

Requirements

Bachelor’s degree required.
At least 8 years of progressive leadership experience in retail and/or merchandising.
Deep understanding of merchandising strategy, retail operations, and licensed products.
Experience creating and leveraging an apparel strategy to shape brand identity and reputation.
Proven experience managing employees, vendors, and external partners.
Excellent business and financial acumen, with a track record of driving innovation and top- and bottom-line growth.
Strong communication, negotiation, and relationship-management skills.
Strong analytical skills and ability to extract actionable insights from consumer data.
Ability to thrive in a fast-paced, high-visibility environment.
Willingness to travel occasionally, as needed.
On-call availability, including some weekends, evenings, and holidays.
Valid driver’s license and a safe, verifiable driving record.

Nice To Haves

Experience in sports or entertainment is strongly preferred.
Passion for sports and fan engagement is preferred.

Responsibilities

Develop and execute retail and merchandise strategies to drive revenue, profitability, brand awareness, and consumer engagement.
Oversee product assortment, buying, pricing, distribution, and partnerships across applicable retail channels.
Manage the business’s P&L, using sales performance, consumer insights, and market trends to inform decisions and identify growth opportunities.
Develop strategic partnerships to expand the A’s merchandise presence in Las Vegas.
Partner with Marketing, Ticketing, Sponsorship, and other internal teams to align merchandise initiatives with broader business and brand objectives.
Partner with Marketing to shape the A’s retail creative direction and merchandise identity in alignment with the Club’s brand and marketing strategy.
Develop seasonal collections, product concepts, and collaborations with designers, lifestyle brands, and local Las Vegas creators.
Shape product storytelling and retail concepts that elevate the fan experience beyond game day.
Identify opportunities to engage new consumer segments and expand the A’s merchandise presence.
Lead and develop the buying team, fostering creativity, accountability, and commercial acumen.
Provide strategic oversight of retail operations in partnership with the third-party operator, ensuring alignment with brand standards, inventory objectives, and business goals.
Ensure merchandise and retail activities comply with MLB licensing requirements and Club brand standards.
Partner with internal stakeholders and external vendors to deliver consistent retail experiences and operational execution.
Perform other duties as assigned.