Executive Office, Marketing Operations, Vice President, New York

Goldman Sachs•New York, NY

About The Position

Goldman Sachs is building a data- and technology-enabled global marketing function focused on driving commercial impact for the firm and the businesses it serves. The COO group within Global Marketing provides the operational, strategic, and financial foundation for that function, working with the CMO and senior marketing leadership on strategic planning, financial discipline, digital and AI transformation, risk management, and operational excellence. The Vice President, Head of Marketing Operations is the senior operational leader responsible for building, scaling, and optimizing the operational engine of Goldman Sachs Global Marketing. Reporting to the Chief Operating Officer of Global Marketing, this leader will develop a best-in-class function that improves marketing effectiveness and supports global business growth. The role oversees budget strategy and capital deployment, the global vendor and agency ecosystem, marketing technology and tooling, and operational support for AI transformation. It also partners with Engineering, Finance, Legal, Compliance, Risk, and business-line marketing teams to embed governance, increase operational impact, and communicate measurable commercial value to executive leadership. The role leads and develops the Global Marketing Operations team, shapes marketing-wide culture and executive communications, and ensures that marketing technologies and workflows comply with firmwide regulatory standards.

Requirements

12 or more years of progressive experience in marketing operations, business operations, strategy consulting, or operational transformation within financial services, technology, or highly regulated enterprise environments.
Bachelor’s degree (BA/BS); an advanced degree such as an MBA or relevant master’s degree is optional.
Proven track record of leading, managing, and developing multidisciplinary teams in matrixed organizations.
Direct experience managing large-scale operational budgets, financial forecasting, agency procurement, and resource deployment.
Deep hands-on and strategic understanding of enterprise MarTech stacks, workflow automation engines, and AI or machine-learning implementations in marketing.
Outstanding written and verbal communication skills, with demonstrated ability to influence C-suite executives and coordinate senior stakeholders across business, engineering, and control functions.
Experience producing high-level strategic deliverables for stakeholder updates.

Responsibilities

Build and operationalize a best-in-class marketing operations function across the global enterprise, continually improving the efficiency and effectiveness of marketing in support of commercial growth.
Direct global marketing budget strategy, financial planning, and capital deployment with Corporate Finance to optimize resource allocation and maintain discipline across agency, platform, and vendor spending.
Oversee the global marketing vendor and agency ecosystem, including centralized sourcing, contract negotiation, and performance governance to maximize partner return on investment.
Partner with MarTech and AI teams on technology and tooling strategy; manage the enterprise MarTech ecosystem to support scalable infrastructure, interoperability, and organizational adoption.
Serve as an operating partner to the AI team, leading efforts to pilot and operationalize AI and workflow-automation tools that streamline campaign delivery, content operations, and functional throughput.
Lead, mentor, and scale the Global Marketing Operations team, fostering collaboration, accountability, talent development, and operational rigor.
Lead marketing-wide culture and executive communications, including Global Town Halls, leadership offsites, quarterly business reviews, and steering committee briefings.
Partner with Engineering, Legal, and Compliance on proactive operational risk management and ensure marketing technologies and workflows adhere to firmwide regulatory standards.
Partner with stakeholders across Finance, Risk, and business-line marketing teams to embed governance, scale operational impact, and communicate measurable commercial value to executive leadership.