Vice President of Strategic Marketing
About The Position
There’s a Place for You at Viking Electric. A career at Viking Electric is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Viking Electric offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the Midwest and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe. Being “Powered by Difference” means we respect and value diverse perspectives. At Viking Electric, we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.
Requirements
- Minimum of 10 years of progressive leadership experience in marketing, digital commerce, sales enablement, customer experience, commercial leadership, or related business functions.
- Proven success developing and executing growth strategies in complex business environments.
- Experience leading digital transformation, customer engagement, organizational change, and process improvement initiatives.
- Demonstrated success building and leading high-performing teams.
- Strong strategic planning, commercial acumen, financial acumen, and data-driven decision-making skills.
- Expertise in marketing strategy, digital commerce, customer experience, and commercial enablement.
- Exceptional communication, presentation, influencing, and cross-functional leadership skills.
- Ability to translate market intelligence and customer insights into business strategy and customer-focused solutions.
- Bachelor’s degree in Marketing, Business Administration, Communications, Sales, or a related field.
Nice To Haves
- Experience in distribution, wholesale, industrial, manufacturing, or the electrical industry.
Responsibilities
- Develop and execute a solutions-based marketing strategy spanning brand positioning, customer engagement, customer acquisition, demand generation, market awareness, and measurement of marketing effectiveness.
- Lead Digital Sales strategy and performance, including eCommerce, digital customer engagement, online growth initiatives, customer adoption, and omnichannel customer experience capabilities.
- Provide leadership for Sales Support and commercial enablement, ensuring sales teams have the tools, resources, insights, training support, and processes needed to improve customer growth and productivity.
- Partner with Sales to optimize Viking Electric’s enterprise customer experience strategy using voice-of-customer insights, customer journey analysis, digital capabilities, and cross-functional process improvement.
- Establish customer segmentation, market intelligence, competitive analysis, and customer insight processes to identify growth opportunities and influence business strategy.
- Build and develop a high-performing Strategic Marketing organization and contribute to enterprise strategy, transformation, annual planning, talent development, and collaboration with Sonepar Marketing and Digital teams.
- Perform assigned duties professionally and ethically while following Viking Electric policies, guidelines, and procedures, including Safety, Anti-Harassment, and Ethics.
Benefits
- Healthcare plans
- Dental & vision
- Paid time off
- Paid parental leave
- 401(k) retirement savings with company match
- Professional and personal development programs
- Tuition Reimbursement
- Opportunity to become a shareholder
- Employer-paid short- and long-term disability
- Employer-paid life insurance for spouse and dependents
- Robust wellness program
- Gym reimbursement
- Employee Assistance Program (EAP)
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What This Job Offers
Job Type
Full-time
Career Level
Executive
