Vice President of Strategic Marketing

Sonepar•Minneapolis, MN

29d•$200,000 - $275,000

About The Position

The Vice President of Strategic Marketing develops and executes Viking Electric’s enterprise marketing, digital sales, and commercial enablement strategy to drive profitable growth, strengthen customer engagement, and improve market competitiveness. As a member of the Viking Electric Leadership Team, this role leads Marketing, Digital Sales, Market Growth Engine, and Sales Operations, partnering with Sales, Supply Chain, Operations, and Finance to create a seamless customer experience. The role leads solutions-based marketing across brand positioning, customer engagement, acquisition, demand generation, market awareness, and measurement of marketing effectiveness. It also directs digital sales strategy and performance, including eCommerce, digital customer engagement, online growth, customer adoption, and omnichannel capabilities. The Vice President provides sales support and commercial enablement, optimizes enterprise customer experience using customer insights and journey analysis, and establishes segmentation, market intelligence, competitive analysis, and customer insight processes. The position builds a high-performing Strategic Marketing organization and contributes to enterprise strategy, transformation, annual planning, talent development, and collaboration with Sonepar Marketing and Digital teams. Duties are performed professionally and ethically in accordance with company policies and procedures, including safety, anti-harassment, and ethics requirements. The position is based in Minneapolis, Minnesota, or another Viking Electric geography. The schedule is 8 a.m.–5 p.m., Monday through Friday. Travel to company, customer, supplier, Sonepar, and industry locations may be required up to 25% of the time. The role works primarily in a professional office environment, collaborates across multiple geographies, and occasionally visits warehouse and operational environments. Additional hours and support for business initiatives outside standard business hours may be required. Salary is $200,000–$275,000, with an annual salary, a 50% short-term incentive bonus, and a full benefits package; base salary may vary based on experience, skills, and location.

Requirements

At least 10 years of progressive leadership experience in marketing, digital commerce, sales enablement, customer experience, commercial leadership, or related business functions.
Proven success developing and executing growth strategies in complex business environments.
Experience leading digital transformation, customer engagement, organizational change, and process improvement initiatives.
Demonstrated success building and leading high-performing teams.
Strong strategic planning, commercial acumen, financial acumen, and data-driven decision-making skills.
Expertise in marketing strategy, digital commerce, customer experience, and commercial enablement.
Exceptional communication, presentation, influencing, and cross-functional leadership skills.
Ability to translate market intelligence and customer insights into business strategy and customer-focused solutions.
Bachelor’s degree in Marketing, Business Administration, Communications, Sales, or a related field.
Ability to travel up to 25% to company, customer, supplier, Sonepar, and industry locations as needed.
Willingness to work additional hours and support business initiatives outside standard business hours when required.
Ability to work primarily in a professional office environment, collaborate across multiple geographies, and occasionally visit warehouse and operational environments.

Nice To Haves

Experience in distribution, wholesale, industrial, manufacturing, or the electrical industry.

Responsibilities

Develop and execute solutions-based marketing strategy, including brand positioning, customer engagement, customer acquisition, demand generation, market awareness, and measurement of marketing effectiveness.
Lead Digital Sales strategy and performance, including eCommerce, digital customer engagement, online growth initiatives, customer adoption, and omnichannel customer experience capabilities.
Lead Sales Support and commercial enablement, providing sales teams with tools, resources, insights, training support, and processes to improve customer growth and productivity.
Partner with Sales to optimize enterprise customer experience strategy using voice-of-customer insights, customer journey analysis, digital capabilities, and cross-functional process improvement.
Establish customer segmentation, market intelligence, competitive analysis, and customer insight processes to identify growth opportunities and influence business strategy.
Build and develop a high-performing Strategic Marketing organization.
Contribute to enterprise strategy, transformation, annual planning, talent development, and collaboration with Sonepar Marketing and Digital teams.
Perform assigned duties professionally and ethically while following company policies, guidelines, and procedures, including Safety, Anti-Harassment, and Ethics.
Travel to Viking Electric, customer, supplier, Sonepar, and industry locations as needed, up to 25% of the time.
Work additional hours and support business initiatives outside standard business hours when required.