VP of Sales

Steel Partners•Camden, DE

About The Position

HandyTube, LLC, a Steel Partners company based in Camden, Delaware, is a leading manufacturer of made-to-order seamless stainless steel and specialty alloy tubing for demanding applications in aerospace, life sciences, semiconductor, and energy markets. The Vice President of Sales is a member of the executive leadership team and is responsible for developing and executing commercial strategy to drive sustainable revenue growth, profitability, and market expansion. The role aligns commercial strategy with operational capabilities and leads the Business Development and Inside Sales functions. It reports directly to the President. The VP of Sales develops market strategy and sales capabilities, expands the company’s presence across target industries and applications, and owns revenue and growth targets. The role works closely with engineering, operations, quality, and executive leadership to connect customer needs with manufacturing capabilities, support innovation, and strengthen customer engagement. The position also advances commercial excellence through data-driven performance management, Salesforce CRM optimization, standardized sales processes, and a culture of accountability, continuous improvement, and safety.

Requirements

  • Bachelor’s degree in Business, Engineering, or a related field.
  • 15+ years of progressive leadership experience in sales, product management, or commercial roles within a manufacturing environment.
  • Proven success driving growth in custom-engineered or highly technical product markets.
  • Strong business and financial acumen, with the ability to translate strategy into results.
  • Strategic, results-oriented leadership and a clear sense of direction.
  • Entrepreneurial mindset and bias for action.
  • High integrity and accountability.
  • Strong analytical and data-driven decision-making capabilities.
  • Effective communication skills, executive presence, and credibility.
  • Collaborative, hands-on leadership with a player-coach mentality.
  • Commitment to continuous improvement and a Kaizen mindset.

Nice To Haves

  • MBA.
  • Experience in regulated industries such as aerospace, life sciences, semiconductor, or energy.
  • Familiarity with lean principles and 80/20 methodologies.

Responsibilities

  • Develop and execute a multi-market commercial strategy aligned with growth and profitability objectives.
  • Identify and prioritize opportunities across aerospace, life sciences, semiconductor, and energy sectors.
  • Drive market expansion, diversification, and entry into new applications and geographies.
  • Partner with executive leadership on long-term planning, forecasting, and strategic initiatives.
  • Apply commercial acumen to optimize EBITDA and free cash flow.
  • Use 80/20 principles and lean methodologies to focus on high-value customers and products.
  • Lead and develop a high-performing, technically proficient sales organization.
  • Drive team-selling strategies for complex engineered solutions.
  • Oversee forecasting, pipeline management, and contract negotiations.
  • Establish and execute pricing strategies aligned with market dynamics and margin targets.
  • Present commercial strategy, performance, and market insights to executive leadership and key stakeholders.
  • Develop KPIs and dashboards to track leading and lagging performance indicators.
  • Advance commercial excellence, including Salesforce CRM optimization and standardized sales processes.
  • Guide brand positioning and go-to-market strategies within targeted industries.
  • Support the development of technical content, campaigns, and industry engagement.
  • Strengthen presence across key channels to enhance visibility and demand generation.
  • Own and deliver revenue and growth targets.
  • Use data, analytics, and customer insights to refine strategy and improve performance.
  • Monitor market trends and competitive dynamics to inform decision-making.
  • Identify strategic partnerships, alliances, and channel opportunities to accelerate growth.
  • Partner with engineering, operations, and quality teams to align customer needs with manufacturing capabilities.
  • Support new product development and innovation initiatives.
  • Lead cross-functional efforts for bids, proposals, and program launches.
  • Foster accountability, continuous improvement, and customer focus.
  • Champion safety as the organization’s top priority.
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