VP of Sales

Baker Roofing Company•Apex, NC

2d•Hybrid

About The Position

Baker Home Exteriors is a $40M residential remodeling company operating across four markets (Raleigh, Charleston, Greensboro, Asheville) with a growth target of $100M by 2029. This new leadership position will own the technology, systems, and data infrastructure that powers our customer experience from first contact through lifetime relationship. The VP of Sales will lead and scale the residential roofing sales. This leader will build, coach, and hold accountable a team of home sales representatives, setting clear performance standards for lead conversion, close rates, average job size, and margin. The VP will partner closely with marketing and customer experience leaders to keep lead flow, pricing, and installation capacity aligned, while developing sales processes, compensation plans, CRM discipline, and forecasting that support predictable growth. The ideal candidate brings a proven track record of leading high-performing in-home or residential sales teams, ideally in roofing exteriors.

Requirements

8-10 years of Sales experience
5-7 years of leading a Sales team
Must have experience using a CRM
Proven track record of growth
A proven sales and people leader who has built and run teams
Experienced in construction, building products, home services
Steady and process-minded; you make people better and they stay
Comfortable building things that do not exist yet — new verticals, new markets
Curious about acquisitions and willing to learn
Honest, direct, and competitive in the right way

Responsibilities

Own the annual revenue number across all branches and verticals
Lead, coach, develop the sales team and its managers, including the leader(s) of the emerging multifamily vertical
Define the BHE salesperson profile and build recruiting, hiring, and training around it
Identify new verticals such as multifamily roofing, insurance-related work, and realtor partnerships, etc., and take BHE into them
Lead the sales stage of new market entry, help establish physical presence there
Play a growing role in acquisitions
Partner with Rev Ops, which owns pipeline systems, tracking, forecasting, and reporting, so you and your team can focus on selling
Partner with Marketing on lead generation and market launches