Vice President of Sales and Marketing

Tri Pointe Homes Holdings•Greenwood Village, CO

10h

About The Position

Tri Pointe Homes Colorado is seeking a Vice President of Sales and Marketing to provide strategic leadership to the division’s sales, marketing, design studio, and closing services teams. The role is responsible for optimizing the customer experience, revenue, profit margin, and market share while fostering a productive, engaged, and achievement-oriented team aligned with the company’s values and culture. The Vice President oversees sales and marketing strategy and execution across assigned communities, including customer experience, community marketing, pricing, sales pace, homesite releases, and closing processes. The role works closely with division leadership, home office teams, brokers, purchasing, design studio staff, and other partners to understand local markets, develop community products and positioning, and identify opportunities for improvement. It also monitors customer feedback and competitor activity, develops forecasts and business analyses, and keeps senior management informed of progress, issues, opportunities, and support needs. The position requires a bachelor’s degree, at least 10 years of homebuilding industry experience in a leadership role, and experience with business analysis, planning, digital marketing applications, and CRM systems. The work includes frequent driving between communities and the main office, project-site surveying, and exposure to variable weather and construction-site conditions. The expected base salary is $184,000–$224,000 per year, depending on experience and skillset. The role is eligible for an annual performance-based cash bonus and may be eligible for an equity grant. Benefits include medical, dental, and vision coverage; paid time off and leave programs; insurance; a 401(k) with employer matching; and other support and discount programs.

Requirements

Bachelor’s degree required; a focus in Sales, Marketing, General Business, or a related field is preferred.
At least 10 years of homebuilding industry experience in a leadership role.
Experience using business analysis, planning, digital marketing applications, and customer relationship management (CRM) systems to achieve sales, design studio, closing services, and marketing objectives.
Strong leadership and management skills.
Solid knowledge of sales, design studio, closing services, and marketing programs, policies, and procedures.
Understanding of homebuilding industry standards, practices, and processes.
Ability to prepare, plan, and deliver clear and persuasive sales presentations and teach others to do the same.
Ability to design and execute community marketing plans that drive qualified traffic online and to new home galleries.
Ability to inspire, motivate, and communicate effectively verbally and in clear, concise writing.
Ability to set goals consistently and meet deadlines set by oneself, others, and leadership.
Proficiency in Microsoft Outlook, Word, and Excel.
Ability to sit, walk, stand, and conduct project-site surveys, including standing and climbing stairs.
Frequent driving between communities and the main office, approximately 30–50% of the time.
Ability to work in variable environmental conditions and construction-site environments, including exposure to airborne particles such as wood and drywall dust.

Nice To Haves

A bachelor’s degree focused on Sales, Marketing, General Business, or a related field.

Responsibilities

Recruit, hire, evaluate, train, develop, and retain sales, marketing, design studio, and closing services team members.
Develop a positive, collaborative, and achievement-oriented culture and model the company’s values, vision, and culture.
Ensure the team understands and complies with relevant policies, internal controls, procedures, and practices.
Oversee sales rallies, training, lead-conversion coaching, classes, and seminars to develop team members’ skills.
Coordinate sales, personalization, and closing processes with sales and closing services managers, using home office and local resources.
Achieve established orders and delivery plan goals while providing a customer experience consistent with the company’s mission, vision, values, and brand pillars.
Work with design studio staff and purchasing to ensure customer options are appropriately offered, packaged, and priced.
Supervise planning and organization of broker previews, promotional events, and business meetings.
Develop community marketing assets and communications with the marketing manager to build interest lists and generate qualified prospects across online and offline channels.
Incorporate home office brand marketing into customer communications.
Establish and monitor community marketing budgets and analyze results to improve return on marketing investment.
Establish a consumer-driven vision for each community and coordinate design and team efforts to deliver it through community design, model homes, landscaping, merchandising, customer interactions, and marketing communications.
Collaborate with management on land selection and product creation, bringing knowledge of local markets, consumer preferences, and competitors.
Keep senior management and home office functional leaders informed of opportunities, problems, progress, and needed support.
Represent the voice of the customer across communities and functions; maintain relationships with key broker and consumer groups and collaborate to identify local trends.
Evaluate team execution and customer experience across communities and identify opportunities for continuous improvement.
Ensure New Home Advisors use the company’s defined selling process and customer touchpoints by monitoring performance, reviewing shop videos, and conducting role-play.
Review customer surveys and qualitative feedback to identify customer preference trends and execution gaps.
Collaborate with the home office marketing team on brand strategy and sales, design studio, closing services, and marketing initiatives.
Lead divisional implementation and evaluation of community marketing initiatives and sales programs, using local consumer feedback and results analysis to refine strategy.
Maintain current knowledge of competitor policies, programs, pricing, products, consumer demographics, and economic influences.
Oversee timely and accurate competitor data collection, monitor and shop competitive products, and communicate findings to leadership to inform market positioning.
Prepare forecasts and other business analyses for assigned geography.
Work with the Division President and sales, marketing, design studio, and finance leaders to set community and option pricing, manage homesite releases, margins, and sales pace.
Provide required reports to division and home office management accurately and on time.

Benefits

Competitive medical, dental, and vision coverage.
Health Savings Account (HSA) and full and limited healthcare Flexible Spending Account (FSA) options, including dependent care FSA.
Paid time off, including vacation, holidays, sick leave, jury duty, bereavement, and volunteer time.
Paid disability, parental, and military leave.
Company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurance.
401(k) retirement plan with bi-weekly employer matching of 50% up to the first 6% of team member contributions.
Adoption, fitness, tuition, and worldwide emergency travel assistance.
Employee assistance program (EAP), grief counseling, and estate/will preparation services.
Additional discounts and supplementary employee-paid benefit programs.
Annual performance-based cash bonus eligibility.
Possible equity grant eligibility.