Vice President of Product Marketing

CreatorIQ•Los Angeles, CA

8d•$214,000 - $278,000•Hybrid

About The Position

CreatorIQ is seeking a strategic and execution-oriented Vice President of Product Marketing to lead its Product Marketing function during its next growth phase. This role, reporting to the CMO, will be responsible for bringing CreatorIQ's platform, products, data, and AI capabilities to market. Key responsibilities include shaping positioning and messaging, developing go-to-market strategies, managing product launches, gathering market and competitive intelligence, and enabling the sales team. The VP will translate CreatorIQ's evolution into an AI-native operating system for creator-led growth into clear market value, differentiated narratives, and coordinated execution across various departments.

Requirements

A senior Product Marketing leader with demonstrated success leading Product Marketing in B2B SaaS or enterprise technology environments, including responsibility for strategy, team leadership, and cross-functional execution.
Deep expertise in positioning, messaging, go-to-market strategy, product launches, competitive intelligence, customer and buyer insight, and sales enablement for complex products and enterprise buying journeys.
A strong business and market strategist who can connect product capabilities, customer needs, competitive dynamics, and company strategy into differentiated narratives and clear commercial priorities.
An exceptional communicator and storyteller who can simplify technical, data-rich, or AI-driven concepts into compelling messages for executive audiences, customers, prospects, sales teams, and internal stakeholders.
A highly collaborative executive partner who can operate effectively with Product, Sales, Customer Success, Marketing, and senior leadership, influence across organizational boundaries, and build alignment among teams with different priorities and perspectives.
A proven people leader who can lead through other leaders, set a clear vision for the function, establish accountability, coach and develop talent, and create an environment in which team members can do their best work.
Comfortable operating in a period of market and product evolution, with the ability to balance long-term category and platform storytelling with the practical execution required to support launches, revenue teams, customers, and near-term business priorities.

Nice To Haves

Have 50% of the criteria? Excited about this opportunity? Passionate about what we do at CreatorIQ? Please apply!

Responsibilities

Lead the full Product Marketing function, setting strategy, priorities, operating cadence, and performance expectations while developing a high-performing organization that includes Director- and Manager-level leaders.
Define and evolve CreatorIQ’s product positioning, messaging, and value propositions across the platform, ensuring our story clearly communicates the value of our products, data, intelligence, and emerging AI-native capabilities to enterprise buyers.
Own go-to-market strategy for major product launches and strategic initiatives, partnering closely with Product, Sales, Customer Success, Revenue Marketing, and Brand Marketing to drive awareness, adoption, pipeline impact, expansion, and customer value.
Translate complex product, data, infrastructure, and AI capabilities into compelling business narratives that resonate with executive buyers, practitioners, analysts, partners, and customers.
Build a rigorous market and competitive intelligence capability that combines customer insight, buyer research, competitive analysis, win/loss learnings, and market trends to inform product strategy, positioning, and commercial decisions.
Strengthen sales enablement by ensuring revenue teams have clear, differentiated messaging, persona and buying-committee insights, competitive guidance, launch materials, and other tools that help them navigate complex enterprise sales cycles and improve win rates.
Partner with the CMO and peer VPs across Revenue Marketing and Brand Marketing to create an integrated marketing strategy in which product narrative, category leadership, demand creation, and brand expression reinforce one another.
Establish Product Marketing as a strategic bridge between the market and CreatorIQ’s Product organization, bringing customer, prospect, competitive, and market insight into roadmap discussions while ensuring product capabilities translate into clear customer value.
Create scalable systems, processes, and standards for product marketing so the function can support an expanding portfolio while maintaining consistency, speed, quality, and strong cross-functional alignment.
Sponsor and prioritize responsible AI adoption, secure needed support and resources, and ensure AI initiatives deliver business value while following governance standards.