Vice President of Product Marketing
About The Position
Workiva is seeking an exceptional Vice President of Product Marketing to define and articulate how the Workiva AI platform is transforming finance, risk, and sustainability teams. This leader will shape the market narrative for Workiva’s portfolio of products and solutions, emphasizing the impact of Workiva AI in redefining data analysis, risk management, compliance, and organizational leadership. The role involves leading a global team of over 30 product marketers, bridging product, marketing, and sales to translate innovation into compelling narratives, influence product strategy, and equip go-to-market teams. This is a strategic leadership position for individuals who excel at building teams, shaping markets, and bringing transformative technology to customers.
Requirements
- 15+ years of product marketing experience, including significant leadership roles in large-scale enterprise SaaS companies.
- A proven track record of leading and scaling high-performing product marketing teams and a passion for building and developing talent.
- Deep expertise in enterprise B2B go-to-market strategy, positioning, and messaging.
- Experience translating complex technology and platform innovation into compelling customer value.
- Strong partnership skills across product management, marketing, and sales leadership.
- Demonstrated success driving sales enablement and revenue impact.
- Exceptional communication and storytelling skills.
Responsibilities
- Shape the Portfolio and Solution Narrative: Craft compelling positioning and messaging that articulates Workiva’s value proposition and resonates with buyers of finance, sustainability and GRC solutions, clearly differentiating Workiva in competitive markets.
- Lead the storytelling around how Workiva AI is transforming how finance, sustainability, and GRC leaders operate and deliver results they can’t afford to get wrong.
- Lead and Scale a World-Class Product Marketing Team: Lead, inspire, and develop a global team of ~30 product marketing professionals.
- Model how to work with AI to empower and accelerate what the team delivers.
- Build a culture of strategic thinking, collaboration, and high performance.
- Recruit, mentor, and develop exceptional product marketing talent, helping the team grow in influence and impact across the company.
- Drive Category-Leading Go-to-Market Strategy: Own product marketing strategy across Workiva’s platform, portfolio of solutions and target industries.
- Partner closely with product management to translate innovation into compelling launches, narratives, and market momentum.
- Ensure our go-to-market and marketing strategies connect product innovation with the buyers who need it most.
- Collaborate with demand generation, brand, content, and field marketing to ensure Workiva’s value proposition reaches and resonates with the right audiences.
- Bring deep customer and market insight back into product strategy to help shape the future of the platform.
- Enable Pipeline and Revenue Growth: Arm the global sales organization with the insights, messaging, and assets needed to build pipeline and close deals.
- Deliver world-class sales enablement, including playbooks, competitive intelligence, buyer insights, and differentiated value frameworks.
- Partner closely with revenue leadership to improve win rates and accelerate growth.
Benefits
- Salary range in the US: $241,200.00 - $345,000.00
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match and comprehensive employee benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
