Vice President of Partnership Sales

Denver Broncos and Stadium Management Company • Englewood, CO

7d

About The Position

The Denver Broncos Football Club is seeking a Vice President of Partnership Sales to lead the Partnership Sales team and turn the Club’s new-business strategy into results. The role leverages the NFL platform, the Broncos brand, and the Denver market, while contributing partnership expertise to potential new-stadium and mixed-use-development opportunities as plans evolve.

Reporting to the Chief Commercial Officer, this hands-on sales leader will develop talent, establish disciplined sales practices, and maintain an active personal pipeline. The position directly originates, advances, negotiates, and closes complex, high-value, multi-year partnerships; serves as senior deal strategist for priority opportunities; and drives pipeline health and forecasting accuracy. The Vice President collaborates across the organization to create commercially sound partnerships aligned with the Broncos’ brand and values, while balancing personal dealmaking with coaching and team development and fostering a collaborative, inclusive, high-accountability culture.

The role represents Partnership Sales at games, events, league meetings, industry forums, and partner engagements. It also provides sales input and market-informed recommendations for potential future venue and mixed-use development opportunities, adapting as plans, approvals, sequencing, and timing change.

Requirements

• Bachelor’s degree in business, marketing, communications, or a related field, or equivalent relevant experience.
• Typically 10+ years of progressive consultative, enterprise-level sales or business development experience, or equivalent demonstrated experience, including meaningful sales leadership experience.
• Demonstrated success leading high-performing sales teams and originating, negotiating, and closing complex, seven-figure or larger, multi-year partnerships.
• Experience managing pipelines, forecasts, sales analytics, and executive-level reporting.
• Ability to attend Broncos home games and other business events, including nights and weekends, with reasonable accommodations, as applicable.

Nice To Haves

• Clear executive communication, sound judgment, consistency, self-awareness, humility, and a demonstrated ability to build trust and lead through change.
• Strong coaching capability and a record of recruiting, developing, and retaining exceptional talent.
• Deep understanding of sponsorship sales, valuation, category strategy, integrated partnerships, and portfolio management.
• Experience with naming rights, founding partnerships, major venue projects, or mixed-use development is helpful but not required.
• Strong command of CRM platforms, forecasting tools, sales analytics, and disciplined operating processes.
• High business acumen, creativity, financial judgment, organization, and adaptability in a fast-paced environment.

Responsibilities

• Translate annual new-business goals into a focused sales plan and clear team priorities.
• Maintain an active personal pipeline and directly originate, advance, negotiate, and close complex, high-value, multi-year partnerships.
• Serve as senior deal strategist for priority team opportunities, strengthening discovery, positioning, negotiation, and executive engagement.
• Drive Partnership Sales pipeline health, forecasting accuracy, deal quality, risk assessment, velocity, and reporting.
• Develop recommendations on category priorities, packaging, valuation, and commercially sound deal terms through established approval processes.
• Use market intelligence, audience insights, competitive trends, and emerging categories to sharpen prospecting strategies, sales narratives, proposals, and presentations.
• Build and maintain senior-level relationships with brands, agencies, and industry stakeholders.
• Build, lead, and develop a high-performing Partnership Sales team, including direct oversight of sellers and sales leaders.
• Create a culture of trust, accountability, collaboration, preparation, inclusion, and results, supported by candid communication and shared ownership.
• Set clear expectations, provide timely feedback, recognize contributions, and address performance or behavior gaps promptly and fairly.
• Support hiring and onboarding and identify practical development opportunities for the Partnership Sales team.
• Coach sellers and sales leaders to strengthen sales execution, build trusted relationships, and collaborate effectively across the organization.
• Partner with Partnership Marketing to align inventory, valuation, activation feasibility, portfolio considerations, and the partner experience.
• Collaborate with Marketing, Stadium Operations, Ticketing, Legal, Finance, Strategy, and other stakeholders to build integrated solutions and navigate competing priorities.
• Provide senior leadership with concise, transparent updates on pipeline performance, bookings, priority opportunities, emerging risks, and resource needs.
• Represent the Partnership Sales function at games, events, relevant league meetings, industry forums, and partner engagements.
• Bring partnership sales expertise to potential future stadium and mixed-use development opportunities as plans evolve.
• Translate emerging venue concepts, inventory, and experiences into market-informed opportunities, including potential naming rights, founding partnerships, and other integrated platforms.
• Support prospect prioritization and go-to-market planning while considering implications for the current portfolio.
• Provide partnership sales input to ownership, internal leaders, advisors, and project stakeholders, adapting recommendations as scope, approvals, sequencing, and timing change.

Benefits

• Medical, dental, and vision insurance may be offered to eligible employees.
• Flexible spending accounts may be offered to eligible employees.
• Company-paid life and disability coverage may be offered to eligible employees.
• Paid time off may be offered to eligible employees.
• Paid parental leave may be offered to eligible employees.
• Tickets to Broncos home games may be offered to eligible employees.
• NFL apparel discounts and other employee perks may be offered to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive