Vice President of National THD Sales

TUFFSHED•Denver, CO

6d•$210,000 - $225,000•Onsite

About The Position

Tuff Shed is hiring a field-centric executive leader based at its National Support Center in the South Denver Metro Area. The Vice President of National The Home Depot Sales is responsible for the strategic direction, growth, profitability, and performance of Tuff Shed’s partnership with The Home Depot. The role develops and executes national sales strategy, leads a multi-level sales organization, builds executive relationships with Home Depot, and drives revenue, customer experience, market share, and profitability objectives. The position leads and develops regional and district sales leaders, sales design specialists, selling center specialists, and the Inside Sales Call Center. It provides visible, ongoing field support through store and field visits, coaching, meetings, business reviews, events, and other activities. The role establishes goals and performance measures, supports talent development and succession planning, and promotes a culture of accountability, inclusion, collaboration, and high performance. The Vice President owns Home Depot channel business performance, including sales, profitability, customer satisfaction, forecasting, and operational execution. The role manages planning and budgets, assesses performance and market conditions, improves sales productivity and customer acquisition, and presents business performance and recommendations to executive leadership. It also leads the executive relationship with Home Depot, collaborates on sales and merchandising initiatives, and represents Tuff Shed in strategic negotiations. The role partners with Operations, Marketing, Product Management, Customer Experience, and Human Resources to improve execution, develop talent, implement best practices and technology, and ensure compliance with company and vendor requirements. Extensive travel is required to support field operations, Home Depot engagement, market evaluations, and business development.

Requirements

10 or more years of progressive sales leadership experience.
5 or more years of senior leadership experience managing multi-region or national sales organizations.
Proven success leading large-scale retail, wholesale, dealer, or strategic channel partnerships.
Demonstrated success delivering sustained revenue growth and profitability improvements.
Experience leading geographically dispersed teams.
Strong financial and business planning experience.
Executive-level leadership and organizational development capabilities.
Exceptional relationship-building and influence skills.
Strong negotiation and strategic partnership experience.
Advanced business planning, forecasting, and financial analysis skills.
Ability to translate strategy into measurable execution.
Excellent presentation and executive communication skills.
Proficiency with CRM platforms, analytics, and Microsoft Office applications.
Ability to lead change and drive organizational alignment across multiple departments.
Strong problem-solving and decision-making abilities.

Nice To Haves

Experience managing a major national account or Big Box home improvement relationship.
Bachelor’s degree in Business, Marketing, Management, or a related field is preferred.

Responsibilities

Develop and execute the long-term vision, strategy, and growth plan for the Home Depot sales channel.
Set annual and multi-year revenue, profitability, and market-share objectives; lead business planning, forecasting, budgeting, and strategic reviews.
Identify market opportunities and competitive threats and develop strategies to pursue growth.
Align channel objectives with company priorities and work with Home Depot leadership and merchant groups on shared goals.
Provide regular field oversight and support to sales teams, including Regional Sales Directors, District Sales Managers, Area Sales Design Specialists, Selling Center Design Specialists, and the Inside Sales Call Center.
Develop, mentor, and coach sales leaders; establish sales goals and KPIs and support sales readiness and effectiveness.
Drive growth initiatives, merchandising and display strategies, operational alignment, and performance-driven goals.
Serve as the subject matter expert in selling at, through, and with Home Depot stores; teach and reinforce effective selling practices and hold sales leaders and representatives accountable for performance.
Own Home Depot channel sales, profitability, customer satisfaction, and operational performance.
Monitor performance metrics, sales trends, market conditions, and business indicators; improve productivity, return on investment, sales effectiveness, customer acquisition, conversion, and lead generation.
Ensure accurate forecasting, planning, and reporting across regions.
Own executive relationships with Home Depot and maintain senior-level relationships with division, regional, and corporate leaders.
Lead executive business reviews and strategic planning discussions; collaborate on sales initiatives, promotions, merchandising programs, product launches, and growth opportunities.
Represent Tuff Shed in negotiations concerning strategic initiatives, business opportunities, and partnership agreements.
Lead and develop sales leadership and personnel through regular store and field visits, ride-along coaching, field meetings, business reviews, shows, events, and daily activities.
Establish organizational structure, succession planning, talent development, and leadership effectiveness programs; partner with Human Resources on recruitment, development, and retention.
Champion performance management, leadership development, and employee engagement, and maintain a culture of accountability, inclusion, collaboration, and high performance.
Ensure consistent merchandising, display, staffing, and customer experience standards across Home Depot locations.
Partner with Operations, Marketing, Product Management, and Customer Experience to optimize business performance.
Drive adoption of best practices, technology solutions, CRM use, and process improvements; develop scalable solutions to operational challenges.
Ensure compliance with company policies, vendor requirements, and business standards.
Develop and manage annual sales organization budgets; monitor expenses and resource allocation; evaluate investments, staffing models, and growth opportunities using financial analysis.
Present business performance and strategic recommendations to executive leadership.
Lead special projects and strategic initiatives as assigned, travel extensively for field and partnership responsibilities, and perform additional duties as required.