Vice President of National THD Sales

Tuff Shed•Denver, CO

About The Position

Based at Tuff Shed’s corporate headquarters, the Vice President, National The Home Depot Sales provides overall strategic direction for the company’s partnership with The Home Depot, with accountability for channel growth, profitability, and performance. The role develops and executes national sales strategies, leads a multi-level sales organization, strengthens executive relationships with The Home Depot, and drives revenue, customer experience, market share, and profitability objectives. The position provides direct field oversight and leadership to Tuff Shed sales teams, including Regional Sales Directors, District Sales Managers, Area Sales Design Specialists, Selling Center Design Specialists, and the Inside Sales Call Center. It establishes sales goals and performance measures, develops leaders, supports field execution, and promotes a culture of accountability, inclusion, collaboration, and high performance. The Vice President owns the executive relationship with The Home Depot, leads business reviews and strategic planning discussions, and collaborates on sales initiatives, promotions, merchandising, product launches, and growth opportunities. The role also manages planning, forecasting, budgets, financial performance, operational alignment, and continuous improvement across the channel. Extensive travel is required to support field operations, partner engagement, market evaluations, and business development.

Requirements

10+ years of progressive sales leadership experience.
5+ years of senior leadership experience managing multi-region or national sales organizations.
Proven success leading large-scale retail, wholesale, dealer, or strategic channel partnerships.
Demonstrated success delivering sustained revenue growth and profitability improvements.
Experience leading geographically dispersed teams.
Strong financial and business planning experience.
Executive-level leadership and organizational development capabilities.
Exceptional relationship-building and influence skills.
Strong negotiation and strategic partnership experience.
Advanced business planning, forecasting, and financial analysis skills.
Ability to translate strategy into measurable execution.
Excellent presentation and executive communication skills.
Proficiency with CRM platforms, analytics, and Microsoft Office applications.
Ability to lead change and drive organizational alignment across multiple departments.
Strong problem-solving and decision-making abilities.
Ability to travel extensively.

Nice To Haves

Experience managing a major national account or Big Box home improvement relationship.
Bachelor’s degree in Business, Marketing, Management, or a related field is preferred.

Responsibilities

Develop and execute the long-term vision, strategy, and growth plan for the Home Depot sales channel.
Set annual and multi-year revenue, profitability, and market share objectives; identify market opportunities and competitive threats.
Lead annual business planning, forecasting, budgeting, and strategic reviews for the channel, aligning plans with company objectives and Home Depot leadership.
Provide ongoing field oversight and support to sales teams through regular communication, store visits, field visits, meetings, and ride-along coaching.
Mentor and coach Regional Sales Directors and other sales leaders, and establish sales goals and KPIs for Regional Sales Directors and District Sales Managers.
Drive strategic growth initiatives, merchandising and display strategies, operational alignment, and long-term business planning through performance-driven goals.
Serve as the subject matter expert in selling at, through, and with Home Depot stores; teach and coach consultative selling, customer engagement, objection handling, and closing techniques.
Set and enforce sales proficiency standards, hold managers and representatives accountable, and improve sales conversion and performance.
Own Home Depot channel sales, profitability, customer satisfaction, and operational performance; monitor metrics and implement continuous improvement.
Improve sales productivity, return on investment, customer acquisition, conversion, lead generation, forecasting, and reporting across regions.
Own the executive relationship with The Home Depot and build relationships with its division, regional, and corporate leaders.
Lead executive business reviews and strategic planning; collaborate on sales initiatives, promotions, merchandising programs, product launches, and growth opportunities.
Represent Tuff Shed in negotiations concerning strategic initiatives, business opportunities, and partnership agreements.
Lead and develop Regional Sales Directors, District Sales Managers, Area Sales Design Specialists, Selling Center Design Specialists, and other sales leadership positions.
Establish organizational structure, succession planning, talent development, leadership effectiveness, performance management, and employee engagement programs.
Partner with Human Resources to recruit, develop, and retain talent; foster accountability, inclusion, collaboration, and high performance.
Ensure consistent merchandising, display, staffing, and customer experience standards across Home Depot locations.
Partner with Operations, Marketing, Product Management, and Customer Experience teams to optimize business performance.
Drive adoption of best practices, technology solutions, CRM utilization, and process improvements; develop scalable solutions to operational challenges.
Ensure compliance with company policies, vendor requirements, and business standards.
Develop and manage annual budgets, monitor operating expenses and resource allocation, and evaluate investments, staffing models, and growth opportunities.
Present business performance and strategic recommendations to executive leadership.
Lead special projects and strategic initiatives as assigned, travel extensively for field and partner support, and perform additional duties as required.