Vice President of Marketing

Erbe USA Incorporated•Marietta, GA

12d

About The Position

The Vice President of Marketing leads the U.S. marketing strategy for Erbe’s medical device portfolio, including advanced technologies, disposable accessories, and services. The role translates market intelligence, clinical insights, and customer needs into strategies that support sustainable growth, strengthen clinical positioning, and increase adoption across targeted specialties and care settings. The position directs the Marketing function and partners with Sales, Clinical Education, Regulatory Affairs, and global colleagues on portfolio strategy, product commercialization, and lifecycle management. It aligns U.S. market priorities with Erbe’s global strategy and supports consistent, evidence-based communication of product value. The role also leads and develops the Marketing team, manages departmental objectives and resources, and serves as the primary U.S. marketing liaison to Erbe GmbH.

Requirements

Bachelor’s degree in marketing, business, or a related field.
15 or more years of professional experience working in a marketing role.
Medical device experience, particularly in a sales or marketing leadership role.
Strategic marketing expertise across segmentation, positioning, product commercialization, pricing, and portfolio management.
Understanding of medical device markets, clinical applications, and the role of clinical evidence in product adoption and promotional messaging.
Strong executive communication, presentation, and facilitation skills, including the ability to translate complex clinical, technical, and commercial information for varied audiences.
Effective people leadership and ability to influence colleagues across functions and within a global organization.
Sound analytical skills, business judgment, and financial discipline to evaluate opportunities, solve problems, and make decisions.
Ability to manage competing priorities, resources, and deadlines with strong organization and attention to detail.
Proficiency with Microsoft Office and relevant business and marketing tools.
Ability to handle confidential information with discretion and professionalism.

Nice To Haves

MBA or other graduate-level degree in a relevant field.
Minimum 5 years of Erbe-specific experience is strongly preferred.
Some proficiency in German is a strong plus.

Responsibilities

Develop and lead U.S. marketing strategies aligned with business objectives and global priorities, using market research, customer insights, and competitive intelligence to define target segments, identify growth opportunities, address adoption barriers, and establish differentiated positioning.
Direct product, pricing, distribution, and promotional strategies across the U.S. portfolio, partnering with Sales leadership on commercial plans, sales enablement resources, and execution to support revenue and market share objectives.
Develop and manage the annual marketing budget; establish departmental objectives and key performance indicators with the executive team; evaluate results and prioritize investments, resources, and performance improvements.
Lead U.S. portfolio and lifecycle planning, including product launches, portfolio optimization, changes in target segments, and end-of-life transitions; coordinate market readiness, customer education, sales preparation, and performance measurement.
Represent U.S. market and customer needs in Erbe GmbH product development and lifecycle processes, collaborating with global research, development, clinical, regulatory, quality, and digitalization teams to inform product requirements, service offerings, and innovation priorities.
Identify and support business development opportunities and jointly manage strategic partnerships, co-development initiatives, and third-party product relationships; contribute market insights, research, and technical information to intellectual property development with relevant technical and legal teams.
Develop evidence-based clinical positioning and product value messaging with clinical and research colleagues; support clinical study strategies addressing evidence needs; build relationships with key opinion leaders and clinical stakeholders across established and emerging specialties.
Partner with Clinical Education and the Erbe Academy on customer education programs; coordinate marketing participation in congresses, trade shows, seminars, and workshops.
Support regional and national sales, marketing, education, and research meetings, as well as employee onboarding and continuing education, in partnership with relevant department leaders.
Direct brand strategy, corporate messaging, and promotional activities across channels; oversee marketing and educational materials to maintain a consistent voice and adherence to global brand guidelines.
Coordinate clinical, regulatory, and legal review of promotional and educational content; collaborate on product claims, labeling, instructions for use, user manuals, and training materials to support alignment with applicable requirements and authorized product uses.
Partner with Regulatory Affairs to provide marketing inputs and supporting materials for FDA submissions, including 510(k) submissions and other applicable regulatory pathways.
Serve as the primary U.S. marketing liaison to Erbe GmbH, align global initiatives with U.S. market priorities, direct localization of marketing activities, and promote coordinated execution across functions.
Build, develop, and lead the Marketing team through clear expectations, coaching, performance accountability, and succession planning.