Vice President of Marketing

M3 Insurance•Madison, WI

11d•Hybrid

About The Position

M3 is seeking a strategic, forward-thinking Vice President of Marketing to lead an integrated marketing strategy that strengthens the brand, accelerates growth, and equips revenue-generating teams for success. The role partners with executive, business, product line, and sales leaders to enhance market positioning, deepen client engagement, and align marketing initiatives with organizational growth priorities. The Vice President oversees corporate marketing, revenue marketing, product marketing, and sales enablement, bringing these efforts together through a cohesive go-to-market strategy. The position also recruits, develops, and retains a high-performing marketing team and fosters innovation, accountability, collaboration, and continuous improvement. M3 is an independent, privately owned insurance broker that helps clients manage risk, purchase insurance, and provide employee benefits. The company describes its work environment as flexible, with opportunities to work remotely and collaborate in office spaces. M3 emphasizes work-life balance and an inclusive, supportive atmosphere.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
Ten or more years of progressive marketing and leadership experience preferred.
Ability to develop and execute integrated marketing strategies connecting brand building, client engagement, and revenue growth.
Ability to lead corporate marketing, revenue marketing, product marketing, and sales enablement efforts.
Strategic thinking and ability to translate organizational priorities into actionable marketing plans.
Ability to partner with executive, business, product line, and sales leaders to align marketing efforts with growth objectives.
Ability to establish marketing priorities, manage budgets, allocate resources, and measure results.
Understanding of demand generation, growth and acquisition marketing, field marketing, and program marketing.
Ability to guide service positioning, content strategy, and launch and adoption initiatives.
Ability to leverage digital tools, including Salesforce, to support marketing efficiency and growth.
Ability to recruit, develop, and retain a high-performing team while fostering innovation, accountability, collaboration, and continuous improvement.

Responsibilities

Develop and execute a comprehensive marketing strategy aligned with organizational growth objectives and long-term business priorities.
Integrate brand and revenue marketing into a cohesive go-to-market strategy.
Partner with executive and business leaders to identify growth opportunities, market trends, and competitive positioning strategies.
Establish annual marketing priorities, budgets, performance metrics, and resource allocation plans.
Strengthen M3’s brand, reputation, and visibility through events, communications, and creative initiatives across offices and companywide.
Lead the development, execution, and measurement of growth and acquisition marketing, field marketing, and program marketing initiatives that generate demand and support revenue growth.
Leverage digital tools, including Salesforce, to improve marketing efficiency and support growth.
Partner with product line and sales leaders to develop service positioning, content strategies, and launch and adoption plans for services and strategic initiatives.
Equip revenue-generating teams with content and programs that support effective sales conversations and execution.
Recruit, coach, develop, and retain a high-performing marketing team.
Foster innovation, accountability, collaboration, and continuous improvement across the marketing function.
Measure marketing impact through brand awareness, pipeline contribution, revenue growth, product adoption, marketing ROI, client engagement, operational efficiency, and team performance.