Vice President of Marketing (B2C Subscription + B2B Enterprise exp req)

Rhodes Wolfe•Remote - Must Reside in U.S., None

9d•Remote

About The Position

Our client in the online learning industry is seeking a Vice President of Marketing to lead the marketing team through a period of growth and transformation. The role will sustain and evolve the B2C consumer subscription business, build enterprise and institutional marketing for an emerging B2B platform, advance AI adoption and marketing technology modernization, and partner with executive leaders to deliver measurable business results. The position calls for a senior, performance-oriented marketing leader with experience in both B2C subscription economics and B2B demand generation. This is a remote position for someone residing in the United States. The schedule is Monday through Friday, 8 a.m. to 5 p.m. within the employee’s time zone. Occasional travel may be required for company, customer, or vendor meetings and conferences. The position offers a salary of $230,000 plus a bonus of up to 20% and benefits. The start date is ASAP; sponsorship is unavailable.

Requirements

12 or more years of progressive marketing experience.
10 or more years of experience in a leadership capacity.
Experience building enterprise or institutional marketing elements.
Experience managing a $5 million marketing budget.
Experience incorporating AI into the marketing process.
Experience leading teams through organizational transformation.
Depth in both B2C subscription economics and B2B demand generation.

Responsibilities

Build a unified enterprise marketing motion that shares channels, budgets, and resources.
Define enterprise and institutional demand-generation strategy, campaign frameworks, and channel approach.
Lead subscription growth through disciplined multichannel optimization and expansion.
Partner with Sales and Operations on pipeline processes, infrastructure, and measurement.
Advance the MarTech stack, data architecture, and AI-driven automation capabilities.
Provide a marketing perspective on shared technology decisions and governance.
Spearhead AI integration across marketing systems and workflows, demonstrating progress in the first year.
Partner with brand leadership on channel alignment, audience transition, and brand readiness.
Coordinate digital presence continuity and marketing touchpoints through the rebrand.
Lead content strategy, including campaign messaging, thought leadership, and sales enablement.
Own the marketing budget and allocate it strategically to maximize growth and performance.
Build shared accountability models with internal teams.
Lead, coach, and develop the marketing team.
Create an environment where high performers can grow and thrive as the company evolves.