Vice President of Marketing (Caesars New Orleans)

Caesars Entertainment•New Orleans, LA

12d•Onsite

About The Position

The Vice President of Marketing is responsible for developing and executing the overall marketing strategy for Caesars New Orleans. This role drives incremental revenue and profitability by creating, managing, and optimizing marketing programs targeted at premium and high-value players across domestic and international markets. Caesars New Orleans unveiled the opulent and indulgent luxury of a $435 million dollar expansion to transform our award-winning property in Fall of 2024. The property expansion plan added a new, 340-room hotel tower along with other expanded amenities at the site, including-- A full exterior and interior redevelopment & redesign A new 340-room hotel tower featuring two stories of Nobu Hotel with stunning views. Exciting new culinary and hospitality experiences, including the renowned Nobu Restaurant Improved, expanded, and elevated gaming areas featuring more than 1,300 slot machines, 120 table games, a 20-table Poker Room, three outdoor gaming courtyards and a 5,700-square-foot state-of-the-art Caesars Sportsbook. Join the #1 Team at a Top Place to Work and be part of the most exciting era in North American gaming.

Requirements

3+ years of senior executive level marketing experience; deep understanding of finance and drivers of performance
Minimum of 10 years of progressive experience in marketing and sales.
Bachelor’s degree required
Strong communication, leadership, and strategic thinking skills.
Creative, results-driven, and collaborative team player.
Professional appearance and ability to foster positive relationships across teams.
Demonstrated ability to multi-task and prioritize activities
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

Nice To Haves

MBA with a concentration in Marketing or Sales preferred.
Prior experience in hospitality, hotel, or casino marketing strongly preferred.

Responsibilities

Develops the market segmentation in order to maximize casino revenue.
Responsible for the overall media advertising campaign.
Responsible for brainstorming, formulating, and executing special package plans.
Manages a market analysis system to identify markets and premium players that will generate an acceptable amount of revenue for the invested expenses for marketing programs and complementary services.
Manages special events designed to attract premium players in both Table Games and Slots.
Develops relationships with premium players in key domestic and international markets.
Develops relationships with local restaurants and hotels to provide service to premium players.
Coordinates activities, customer databases, and special events with general marketing functions.
Provides input, direction, and participation in special events.
Coordinates national sales and marketing efforts utilizing manpower to maximize Caesars benefits.
Acts as a role model to other employees and always presents oneself as a credit to Caesars and encourages others to do the same.
Meets the attendance guidelines of the job and adheres to regulatory, departmental and company policies