Vice President of Marketing

Forecast•Denver, CO

12d•$140,000 - $150,000•Hybrid

About The Position

Accelo is a growth-oriented, private equity-backed SaaS company serving middle-market businesses with a Professional Services Automation platform. The Vice President of Marketing is a senior leadership team member who owns all aspects of marketing strategy and execution. The role is responsible for building a marketing engine that drives measurable pipeline growth, supports Sales, and strengthens brand authority among target markets. The position calls for strategic vision and hands-on execution, with an understanding of the PE-backed SaaS operating environment and middle-market buyers. The role is based in Denver, Colorado, with in-office work three days per week: Monday, Tuesday, and Thursday. It reports to the Chief Executive Officer. Compensation is $140,000–$150,000 plus bonus. The Vice President will lead demand generation and pipeline growth; traditional SEO, GEO, and AEO; content and thought leadership; events and field marketing; sales enablement and go-to-market alignment; brand positioning; and marketing team and budget leadership. The role includes establishing performance targets and reporting, partnering closely with Sales and executive leadership, and managing marketing investments for ROI and scalable growth.

Requirements

At least 8 years of progressive B2B marketing experience, including at least 3 years in a VP- or senior director-level marketing leadership role.
Proven track record in a PE-backed SaaS organization, including understanding of PE growth expectations, EBITDA sensitivity, and board-level reporting.
Deep experience marketing to and for the middle-market customer segment.
Demonstrated success in demand generation with measurable pipeline outcomes.
SaaS commercialization experience, including taking products, modules, or offerings to market; shaping pricing and packaging; and translating product capabilities into revenue-generating go-to-market programs.
Strong background in Account-Based Marketing (ABM), including designing and scaling programs that engage buying committees, accelerate deal velocity, and expand revenue within target accounts.
Demonstrated success applying AI across marketing, such as content production, personalization, intent and predictive analytics, campaign optimization, and workflow automation, with measurable gains in efficiency and pipeline.
Hands-on SEO expertise and an evolving understanding of GEO and AEO in the context of AI-driven discovery.
Experience owning and executing a content strategy that drives measurable organic and inbound results.
Proven ability to plan and execute corporate events, trade shows, and field marketing programs.
Strong track record of partnering with Sales organizations to drive go-to-market alignment and revenue impact.
Experience managing and scaling marketing teams and budgets.

Nice To Haves

Experience with horizontal SaaS platforms serving middle-market companies.
Familiarity with ABM platforms, CRM systems, and marketing automation tools.
Experience taking a PE-backed company through growth to an exit, such as an IPO, strategic sale, or continuation fund.
Exposure to traditional enterprise or mid-market sales.
Experience interacting with senior leadership and, ideally, a private equity board.

Responsibilities

Architect and execute a full-funnel demand generation strategy that consistently delivers qualified pipeline to Sales.
Own MQL, SQL, and pipeline contribution targets, and establish reporting cadence and attribution models.
Develop and optimize multi-channel campaigns across paid media, email, content, webinars, and events.
Partner with Sales leadership to align on ideal customer profiles, messaging, and pipeline velocity metrics.
Lead the company’s organic search strategy, including traditional SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO).
Optimize content and digital presence for discovery in traditional search engines and AI-powered answer platforms.
Build a scalable framework for keyword strategy, topical authority, and structured content.
Track and report on organic visibility, AI citation frequency, and search-driven pipeline contribution.
Build a content engine that establishes the company as an authoritative voice for middle-market buyers.
Oversee production of whitepapers, case studies, blog content, video, webinars, and sales enablement collateral.
Develop a content calendar aligned to buyer journey stages, seasonal trends, and product releases.
Collaborate with subject matter experts and customers to create authentic, insight-driven content.
Own the events strategy, including industry conferences, executive events, user conferences, and virtual programming.
Partner with Sales to design field marketing programs that accelerate opportunities in key accounts and regions.
Measure event ROI and optimize the event portfolio based on pipeline impact.
Partner with the CRO and Sales leadership on messaging, go-to-market plays, and target accounts.
Develop and maintain sales enablement materials, competitive intelligence, and buyer-centric messaging frameworks.
Lead win/loss analysis and apply insights to positioning and messaging updates.
Define and evolve brand identity, positioning, and messaging across channels and audiences.
Own analyst relations, public relations, and thought leadership programs.
Monitor competitors and market trends, and translate insights into strategic positioning advantages.
Analyze the ideal customer profile and corresponding value proposition to inform positioning and branding.
Build, develop, and lead a high-performing marketing team, including direct hires and agency or contractor relationships.
Manage the marketing budget with a focus on ROI, efficiency, and scalable investment.
Establish marketing OKRs and KPIs, and present results to executive leadership and the board as needed.