Vice President of Marketing - Multi-Property

Hollywood Casino St. Louis • Maryland Heights, MO

25d

About The Position

The Vice President of Marketing, Multi-property, develops and executes a strategic, comprehensive marketing plan for Hollywood Casino St. Louis and River City Casino Hotel to optimize acquisition, retention, revenue growth, penetration rates, and market share. The role also mentors and develops marketing teams at both locations. Casino industry experience is required.

The position sets marketing direction across marketing reinvestment, direct marketing, advertising, public and community relations, and entertainment. It develops annual marketing plans aligned with the company’s overall brand strategy, assesses competitive conditions, and drives program results through staff development, training, standards, and performance analysis. The role oversees day-to-day and long-term team operations, marketing resources and customer database integrity, financial results, and compliance with regulatory and company requirements.

The role requires a bachelor’s degree and an MBA, along with seven years of progressively challenging senior marketing experience with direct revenue-generation responsibility. The position requires the ability to analyze budgets, P&L statements, and competitive information; develop measurable plans; lead and collaborate effectively; manage competing priorities; and respond calmly and rationally. The employee must qualify for gaming licenses and permits as required by applicable regulations.

Requirements

• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university.
• MBA required.
• Seven years of progressively more challenging experience in a senior marketing role with direct responsibility for revenue generation.
• Experience within the casino industry.
• Ability to understand and analyze budgets, P&L statements, and competitive information, and develop plans with measurable results.
• Proven managerial and critical-thinking skills.
• Excellent employee relations skills.
• Ability to respond calmly and make rational decisions when required.
• Ability to work collaboratively with other departments and leaders to complete property and corporate initiatives and support effective day-to-day operations.
• Ability to meet deadlines and manage multiple priorities in a demanding work environment.
• Ability to read and interpret documents in English and communicate verbally in English; written English communication may also be required.
• Ability to apply commonsense understanding to written, oral, or diagrammed instructions and deal with problems involving several concrete variables in standardized situations.
• Ability to qualify for gaming licenses, permits, and other credentials required by federal, state, and local regulations.
• Ability to meet the described physical demands, with reasonable accommodations as applicable.

Responsibilities

• Develop and execute strategic marketing direction, including marketing reinvestment, direct marketing, advertising, public and community relations, and entertainment.
• Develop and implement annual marketing plans that support the company’s overall brand strategy.
• Mentor and develop the marketing teams at both properties.
• Drive program results through staff development and training, establish methods and standards, and monitor results through inspection, evaluation, and analysis; make changes as needed.
• Assess, anticipate, and respond to the competitive marketplace in marketing strategies, programs, campaigns, and promotions.
• Lead departments through active participation.
• Manage team members’ day-to-day and long-term operations, including hiring, training, development, coaching, mentoring, and performance management up to and including separation.
• Ensure appropriate technology resources are available to run programs.
• Understand company brand programs and systems and provide input to improve brand direct marketing efforts.
• Maintain the integrity of daily operations, offers, and customer database information.
• Deliver financial results that meet or exceed budget expectations for revenue generation and cost control.
• Maintain compliance with regulatory, governmental, safety, company policy, and procedural requirements.
• Develop the team, ensure required training is completed, and ensure team members know relevant policies and procedures.
• Support staff development and training programs and the rewards and recognition program to maximize employee engagement.
• Evaluate team members and provide constructive performance feedback.
• Recommend staffing, interviewing, hiring, and scheduling to meet business needs.
• Manage work procedures and expedite workflow; recommend employee performance actions, including discipline, coaching, and counseling.
• Perform other related and compatible duties as assigned.

Benefits

• Wellness programs supporting team members’ financial, physical, and mental well-being.
• Day-one medical coverage; availability may vary by position.
• 401(k) matching; availability may vary by position.
• Annual performance bonus; availability may vary by position.
• Paid time off earned according to local policy and increasing with length of employment.
• Career growth and development support.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive