Vice President of Growth, Unified Partnerships

iHeartMedia • Sacramento, CA

1d • $180,000 - $225,000 • Onsite

About The Position

The Vice President, Unified Partnerships is a senior sales leader responsible for driving revenue growth through the development and management of strategic agency and public sector partnerships. This role builds and maintains long-term relationships with key decision-makers and influencers across advertising agencies, government entities, nonprofit organizations, educational institutions, and other public-sector stakeholders. The VP serves as a trusted advisor to agency partners by delivering innovative marketing solutions, identifying new business opportunities, and leveraging a deep understanding of the public sector. This position is responsible for generating new revenue, expanding existing partnerships, developing government contracting opportunities, and leading responses to grants, Requests for Proposals (RFPs), and procurement initiatives.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Public Administration, or related field; advanced degree preferred.
• 5+ years of progressive experience in media sales, agency partnerships, business development, government relations, or related fields.
• Demonstrated success achieving and exceeding revenue targets within complex sales environments.
• Experience developing and managing strategic partnerships with agencies, corporations, and public-sector organizations.
• Knowledge of government contracting processes, procurement requirements, and public-sector sales.
• Experience writing, leading, or contributing to grant applications, RFPs, RFQs, and proposal development.
• Strong presentation, negotiation, relationship-building, and communication skills.
• Proven ability to engage C-level executives, agency leadership, elected officials, and public-sector stakeholders.
• Existing relationships within advertising agencies, government entities, nonprofit organizations, or educational institutions.
• Experience selling integrated media, marketing, advertising, sponsorships, or communications solutions.
• Understanding of federal, state, and local government contracting opportunities.
• Grant writing certification or demonstrated success securing grant-funded partnerships.
• CRM proficiency and strong analytical skills.
• Achievement of annual revenue and profitability targets.
• Growth in agency, public-sector, and strategic partnership accounts.
• Expansion of government contracting and procurement opportunities.
• Successful submission and win rates of grants, RFPs, and competitive proposals.
• Client retention, satisfaction, and long-term partnership growth.
• Development of new business opportunities and strategic market expansion initiatives.
• Respect for others and a strong belief that others should do this in return
• In-Depth knowledge of the media industry and related sales processes
• Ability to apply expertise in a complex sales environment to service large accounts and/or complicated business segments
• Confidence to prospect and quickly build rapport with customers, adapting messaging and style based on customer needs
• Desire to stay abreast of emerging market trends and customer needs to expand relationships and trust
• Confidence to solve complex problems using analysis, judgement and multiple sources of information

Responsibilities

• Build, maintain, and expand strategic relationships with executive-level decision-makers and influencers within advertising agencies, public sector organizations, and community partners.
• Develop new partnership opportunities through networking, market research, industry events, referrals, and strategic outreach.
• Conduct agency and partner capability presentations showcasing the company's comprehensive marketing and media solutions.
• Collaborate with internal stakeholders to align partnership strategies with organizational growth objectives.
• Achieve and exceed assigned revenue goals through account growth, new business acquisition, and cross-platform sales initiatives.
• Create demand for products and services by demonstrating the value and effectiveness of integrated marketing solutions.
• Identify, qualify, and pursue new prospects while maintaining a robust sales pipeline.
• Increase revenue per account through strategic planning, client retention, and expansion of services.
• Utilize data, analytics, and market intelligence to identify emerging opportunities and drive business outcomes.
• Develop and manage relationships with government agencies, municipalities, state agencies, educational institutions, and public-sector organizations.
• Identify and pursue opportunities within government contracting and public procurement channels.
• Understand governmental purchasing processes, contract vehicles, compliance requirements, and procurement regulations.
• Establish strategic partnerships that support public awareness campaigns, community initiatives, and government outreach objectives.
• Lead and support the development of grant applications, RFP responses, RFQs, and other competitive procurement submissions.
• Coordinate with internal departments and external partners to create compelling proposals that align with client objectives and funding requirements.
• Research funding opportunities and government initiatives that align with organizational capabilities.
• Ensure proposal content, pricing, and compliance requirements are accurate, competitive, and submitted on schedule.
• Track proposal outcomes and develop strategies to improve future win rates.
• Maintain a comprehensive understanding of all media platforms and marketing channels, including broadcast, digital, social, podcasting, streaming, experiential, and emerging media.
• Develop integrated marketing solutions that effectively address client challenges and business objectives.
• Stay informed on industry trends, market conditions, competitive activity, and evolving client needs.
• Serve as a subject matter expert on media strategy and partnership development.
• Partner with sales, marketing, legal, operations, and leadership teams to execute partnership strategies and client initiatives.
• Provide mentorship and support to team members involved in partnership development and public-sector sales efforts.
• Represent the organization at industry conferences, trade associations, public meetings, and community events.

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Executive