Vice President of Growth Marketing

SavATree•,

1d•$210,000 - $250,000•Remote

About The Position

This is a senior, high-visibility role reporting directly to the Chief Growth Officer, owning the demand engine for the SavATree brand. The mandate is to drive more qualified leads across ~100 owned & operated local branches at a cost-efficient ROAS target — while supporting LTV growth thru driving xsell/upsell services. You will run a $15M+ budget that you will plan down to the branch level and deploy across channels, agencies, and contractors to support qualified lead gen while managing to cost-per-lead (CPL), Customer Acquisition Cost (CAC), and ROAS. We are looking for a leader who sets demand strategy and sees around corners — not only an optimizer. You will be hands-on and data-rigorous but you will be expected to think bigger: where the next point of growth comes from, how we win local search, how we support must-win markets, and how AI and automation will drive our success.

Requirements

Bachelor's degree
10+ years in marketing with a focus on B2C customer acquisition / demand generation, including experience leading a team
Experience in B2C multi-location and/or field-based businesses strongly preferred
Deeply analytical, with a focus on CAC, CPL, ROAS, and measurable ROI
Proven track record managing successful cross-channel acquisition programs at scale
Strong project-management skills and attention to detail, with the ability to run many efforts simultaneously
Excellent written and verbal communication skills – experienced in executive presentation of marketing efforts
Track record collaborating with cross-functional teams and non-marketing operators
Digital channel management– particularly in paid social and CTV, but also AdWords, Google LSAs, SEO
Offline channels (direct mail, print, local radio)
Multi-location / field-based business — ideally managing performance down to the location level
Managing media investments to a CAC target and/or ROAS
Experience developing incrementality and attribution measures of media & channel efficacy
Building landing-page experiences and running disciplined A/B testing to measure impact
Managing agencies and contractors with a hands-on approach — you drive accountability and continuous improvement in performance
Treating ad copy and creative as a lever, not an afterthought — partnering with brand/creative to make ads more effective while respecting brand guidelines and how we show up

Nice To Haves

Commercial / B2B demand generation (a plus)
Strategic thinker who can take a high-level objective and run with it.
Focuses on strategy over just “adding channels” – how to reach the right audience and where that audience will be
Experienced leveraging AI to drive team efficiencies and growth objectives
Comfortable moving between tactical and strategic work – all of us are still hands on at all levels of the business
Measurement-obsessed — you ensure every dollar is working on strategies that move the needle
Builds relationships across many personalities — this role supports operators across the entire country
Creates lightweight process where needed to simplify
Low ego — you focus on team wins and care little who gets credit
High ambition — you do great work because its core to who you are
Thrives in ambiguity and a fast-changing environment

Responsibilities

Lead generation & advertising
Paid search and Google Local Services Ads (LSAs)
Paid social
Connected TV & video
SEO, local and multi-location SEO across ~100 branch markets
Website and conversion-rate optimization (CRO)
Direct mail
Print and offline advertising
Offer testing
Incrementality and ROI measurement
Commercial / B2B demand generation
Local media budget, pacing, and ROI — managed to CAC, CPL, and ROAS at the branch level
Agency & contractor management and accountability
Growing the recurring / subscriber base as a primary funnel objective
Lead a team of three plus a roster of agencies and contractors.
Shape, develop, and make changes to deliver outcomes.