Vice President, North America Sales Development

Brightstar Lottery•Providence, RI

9d•$154,258 - $250,000

About The Position

The Vice President, North America Sales Development sets strategy and leads the capabilities that drive sustainable lottery sales growth across North America while delivering contract-required marketing support services. The role leads analysts who translate customer, market, retail, and sales data into actionable growth strategies and helps lotteries optimize game portfolios, retail execution, and player engagement. It leads an integrated organization spanning customer growth, growth implementation, and lottery marketing data management, as well as customer sales and performance reporting, sales forecasting and budgeting, and marketing services for RFP responses. This executive serves as a senior strategic partner to North American lottery customers and internal leaders, connecting customer opportunities with analytics, forecasting, portfolio strategies, commercial recommendations, and disciplined execution. The role establishes priorities, allocates resources, and builds scalable capabilities that enhance customer decision-making and deliver measurable growth outcomes.

Requirements

Bachelor’s degree in Business, Marketing, Finance, Economics, Analytics, or a related field.
20+ years of progressive experience in sales development, commercial strategy, customer growth, marketing, analytics, or a related area, including significant experience leading multidisciplinary teams.
Strong strategic and commercial acumen, ability to influence at the executive level, and a strong customer focus.
Demonstrated ability to use data and analytics to drive decision-making, revenue optimization, forecasting, and market strategy.
Proven experience leading cross-functional teams and driving organizational transformation and capability building.
Strong communication, presentation, and negotiation skills, with demonstrated experience developing and leading high-performing talent.
Deep knowledge of the North American lottery business, customer and retail dynamics, forecasting, and analytics.
Immigration sponsorship is not available for this role.

Nice To Haves

Master’s degree or MBA.
Experience in lottery, consumer products, retail, or another data-intensive B2B/B2C industry.

Responsibilities

Define the vision, priorities, operating model, and resource allocation for North America Sales Development to drive sustainable customer and same-store sales growth aligned with enterprise and Global Lottery objectives.
Partner with senior customer and account stakeholders to identify growth opportunities, turn insights into actionable strategies, and move plans from analysis through execution with clear ownership, milestones, and performance measures.
Provide strategic direction for lottery marketing data management, sales and retail analytics, forecasting, reporting, and insight generation; advance automation, standardization, and scalable decision support.
Connect Sales, Account Management, Marketing, Product, Portfolio, Finance, Retail, Technology, and Business Proposals around priority customer opportunities, establishing accountability and minimizing duplication.
Lead high-profile customer and executive engagements, influence strategic decisions, support major presentations and RFPs, and represent the organization on significant commercial matters.
Collaborate with Sales Development account leads, Brightstar General Managers, and Marketing teams to deliver marketing support aligned with customer needs and expectations.
Lead marketing services strategy and content for U.S. RFP responses, coordinating with Sales Development, Portfolio Management, Retail Strategy, Market Insights, and Marketing teams.
Oversee U.S. lottery sales forecasting in partnership with Marketing and Sales Development leadership, Operations, and Finance.
Lead and develop senior leaders, managers, and subject matter experts; establish accountability, strengthen succession planning, and build capabilities in customer growth, analytics, strategic influence, and execution.