Vice President, Marketing

PSD

About The Position

The VP, Marketing is a growth-focused, strategic executive with proven expertise leading Marketing and Business Development teams to drive expansion for our PE-backed GovTech SaaS organization. Reporting to the CRO and serving as a member of the Senior Leadership Team, the VP, Marketing will own the company’s marketing and business development strategy, team, and execution. This leader will connect corporate strategy to a measurable go-to-market (GTM) engine, strengthening our market position, generating qualified pipeline, and supporting revenue growth across our target municipal and government markets. The ideal candidate brings experience scaling marketing in a B2B SaaS and GovTech environment, understands the expectations of a private equity-backed organization, and can balance strategic leadership with disciplined execution and measurable results.

Requirements

10+ years of progressive marketing leadership experience, with significant experience leading a B2B SaaS or technology marketing function.
Demonstrated experience building and executing growth-focused GTM strategies tied to revenue and pipeline outcomes.
Experience leading multiple marketing disciplines and ideally Business Development/BDR functions.
Experience in a PE-backed, high-growth, or investor-driven environment is strongly preferred.
Experience working closely with Sales and executive leadership to create an integrated revenue strategy.
Strong understanding of SaaS demand generation, marketing operations, CRM, digital marketing, content, brand, and performance analytics.
Experience developing and presenting executive-level and/or board-level reporting.
Proven ability to build, lead, and develop high-performing teams through periods of growth and change.
Experience in GovTech, public-sector technology, enterprise software, or selling into municipalities/government is an asset.
Strong commercial acumen, strategic thinking, and data-driven decision-making skills.
Exceptional communication, influencing, and executive presence.

Responsibilities

Develop and execute an integrated marketing and GTM strategy aligned with corporate growth objectives and revenue targets.
Translate company strategy into clear market positioning, messaging, campaigns, and demand-generation priorities.
Build and strengthen the company’s brand, market presence, thought leadership, and competitive positioning within the GovTech SaaS space.
Develop strategies to support customer acquisition, expansion, retention, and entry into new markets or segments.
Partner closely with the CRO, Sales, Professional Services, Product, and Customer Success leaders to create a coordinated customer journey and revenue engine.
Provide overall leadership and direction to the Marketing and Business Development teams, including organizational structure, talent development, priorities, and performance.
Establish clear goals, KPIs, accountability, and operating rhythms across both functions.
Build a high-performing, data-driven team capable of supporting a growth-stage SaaS organization.
Ensure marketing and business development resources are aligned to the highest-value growth opportunities.
Own the strategy for pipeline generation, lead acquisition, campaign performance, events, content, digital marketing, and other demand-generation channels.
Establish effective lead-generation and qualification processes in partnership with Sales.
Use data, market intelligence, and customer insights to optimize marketing investment and improve conversion throughout the funnel.
Develop reporting and attribution models that demonstrate marketing and business development contribution to pipeline and revenue.
Serve as a strategic member of the Senior Leadership Team, contributing to corporate strategy, organizational planning, and growth initiatives.
Support the CRO and CEO with board reporting, business performance updates, GTM metrics, and growth initiatives.
Provide clear analysis of marketing performance, pipeline contribution, market trends, risks, and opportunities.
Help establish and execute scalable processes and operating disciplines appropriate for a PE-backed growth environment.
Partner with Finance and executive leadership on budgets, forecasting, resource allocation, and ROI.
Maintain a strong understanding of the municipal/government technology market, customer needs, competitive landscape, and emerging trends.
Develop market intelligence that informs corporate, product, sales, and GTM decisions.
Strengthen relationships with industry organizations, strategic partners, and key market influencers.
Leverage customer insights and data to continuously improve positioning, messaging, and the customer experience.