Vice President, Marketing

enGene • Boston, MA

57d • $345,000 - $365,000

About The Position

enGene is seeking a commercial leader with product launch experience to build and lead the company’s launch-readiness marketing strategy and execution plan. Reporting to the Chief Global Commercialization Officer, the Vice President of Marketing will shape brand strategy and market development ahead of commercialization. As one of the company’s first commercial hires, this leader will help guide enGene’s transition from a clinical-stage to a commercial-stage biotechnology company.

The role leads long-term brand strategy, go-to-market planning and execution, marketing operations, and the marketing budget and team. It also works closely with cross-functional colleagues, including Medical and Market Access, and internal and external regulatory experts to support a coordinated customer experience and compliant marketing activities.

Requirements

• Bachelor of Science or Bachelor of Arts degree in business or a related discipline.
• 15 or more years of progressive experience in the pharmaceutical or biotechnology industries, including at least 7 years in marketing, with a record of revenue growth and brand expansion.
• Proven experience leading and demonstrating a successful product launch in the U.S. market.
• Oncology experience.
• Experience building and leading high-performing teams and commercial capabilities.
• Demonstrated ability to deliver results in competitive markets.
• Strong analytical thinking.
• Strong understanding of and experience with U.S. market development and access strategies.
• Resourceful, creative problem solver who seeks out and is receptive to new ideas and approaches to persistent challenges.
• Strong ability to influence cross-functional teams and interface with key internal and external stakeholders, including scientific and commercial stakeholders.

Nice To Haves

• MBA strongly preferred.
• Direct experience in bladder cancer or the cancer space is highly desired.

Responsibilities

• Develop and execute a long-term brand strategy, including situation analyses, go-to-market strategies, and the sales and marketing mix.
• Build and execute Brand Plans covering brand development, disease awareness, market development strategies, and marketing operations.
• Lead go-to-market planning, including market segmentation, targeting, competitive positioning, and brand messaging.
• Advance digital marketing by incorporating new tools, channels, and technologies to engage stakeholders.
• Analyze data, metrics, and key performance indicators to guide cross-functional teams and adjust strategy when needed.
• Ensure marketing activities comply with regulatory and legal guidelines, working with internal and external regulatory experts and stakeholders.
• Participate in portfolio strategy and commercial evaluation of business development opportunities as needed.
• Collaborate with Commercialization colleagues, including Medical and Market Access, to ensure a seamless customer experience.
• Manage the marketing budget, marketing team, and key vendors, and coordinate with the broader Commercialization team to support the overall go-to-market strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive