Vice President – Marketing Strategy & Audience Growth

Wounded Warrior Project • Tampa, FL

3d • Hybrid

About The Position

The Wounded Warrior Project (WWP) Vice President of Marketing Strategy & Audience Growth leads the development of audience-centered marketing strategies that increase awareness, acquisition, engagement, advocacy, and brand affinity across warriors, donors, supporters, and other key stakeholder groups. This role oversees audience insights, market intelligence, and integrated planning, translating research and data into strategies that advance organizational priorities and long-term growth. As a member of the Marketing & Communications leadership team, the Vice President sets the strategic direction for brand positioning, audience planning, campaign development, fundraising marketing, and program marketing. Working closely with senior leaders across the organization, this role ensures marketing efforts are aligned, audience focused, and positioned to achieve WWP goals.

Requirements

• Ten years of progressively responsible experience in marketing strategy, audience growth, brand strategy, integrated marketing, communications, or related functions.
• Eight years of senior leadership experience building, leading, and developing high-performing teams in complex organizations.
• Bachelor’s degree in marketing, communications, business administration, or related field.
• Valid state-issued driver’s license.

Nice To Haves

• Twelve years of experience in marketing strategy, audience growth, brand strategy, integrated marketing, communications, or related functions, including leadership at the executive level.
• Experience in a nonprofit, membership, advocacy, healthcare, veteran services, or other mission-driven organization.
• Experience managing brand positioning, brand evolution, or enterprise-wide reputation initiatives.
• Master’s degree in marketing, communications, business administration, or related field.

Responsibilities

• Lead enterprise-wide audience growth strategies that increase awareness, acquisition, engagement, retention, and advocacy in support of WWP's mission, strategic priorities, recruitment objectives, fundraising goals, and brand growth.
• Serve as the organization's subject matter expert on audience behavior, motivations, and emerging market trends, identifying opportunities and risks that may impact growth and relevance.
• Lead the development and application of audience research, market intelligence, brand studies, and performance analytics, translating insights into strategic recommendations that improve audience growth, campaign effectiveness, and brand performance.
• Establish audience segmentation frameworks, personas, and audience journey maps that inform marketing strategy, planning, and execution.
• Lead integrated marketing strategy and annual planning processes, aligning audience needs, organizational priorities, and business objectives.
• Provide strategic direction for major campaigns, fundraising initiatives, program marketing efforts, and enterprise-wide marketing priorities.
• Partner with organizational leaders to identify opportunities and coordinate marketing strategies across audiences, channels, and stakeholder groups to maximize impact.
• Guide long-term brand positioning strategies that strengthen awareness, trust, and relevance among key audiences.
• Partner with the Communications leadership team to ensure audience insights inform messaging, storytelling, and stakeholder engagement efforts.
• Lead and develop a high-performing team responsible for audience strategy, research, planning, and growth initiatives.
• Present strategic recommendations, performance results, and market insights to executive leadership and key stakeholders.
• Foster a culture of innovation, accountability, continuous learning, and data-informed decision-making.
• Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles.
• Other related duties as assigned.

Benefits

• A flexible hybrid work schedule (three days in the office, two days’ work from home)
• Full medical, dental, and vision coverage for both teammates AND family members
• Competitive pay and performance incentives

What This Job Offers

• Job Type: Full-time
• Career Level: Executive