Geotargeting & Growth Strategy Vice President-Business Banking Marketing

JPMorgan Chase & Co. • Columbus, OH

1d

About The Position

The Geotargeting & Growth Strategy Vice President within Business Banking Marketing owns the design, execution, and continuous optimization of geotargeted marketing strategies to accelerate client acquisition and deepen relationships in priority markets. The role leads growth through offers and tactics across business-as-usual channels and programs, and identifies and activates new channels to extend reach in select geographies. It represents Business Banking Marketing in coordinating strategies across Business Banking and other Lines of Business, supporting a unified, data-informed approach to local market growth.

A core focus is advancing marketing transformation and AI adoption. The role identifies, pilots, and scales AI-powered tools that surface real-time market alerts, intelligence, and client signals, then translates those signals into responsive marketing paths and journeys. It partners with Data, Technology, Analytics, Finance, Field leadership, channel owners, agencies, and other stakeholders to integrate data and activation capabilities, measure performance, and continuously improve campaigns.

The position also develops market-level reporting and communicates performance, insights, and recommendations to Business Banking and other LOB leadership. Work is conducted within established marketing governance, risk, and compliance standards.

Requirements

• At least 7 years of progressive marketing experience, with a strong track record managing end-to-end campaigns in financial services or a comparably regulated, data-driven industry.
• Demonstrated experience designing and executing geotargeted, market-level, or local marketing programs that produced measurable growth.
• Strong data and financial analysis skills, including sizing opportunities, building business cases, defining KPIs, and interpreting performance data to guide decisions.
• Hands-on digital marketing experience, including paid social and other performance or digital channels; understanding of attribution, measurement, and audience targeting.
• Proven ability to partner across multiple business lines and functions and drive unified strategies in matrixed organizations.
• Excellent executive communication, storytelling, and presentation skills, including experience preparing and delivering materials to senior leadership.
• Bachelor’s degree.

Nice To Haves

• Financial services marketing experience, especially in Business Banking, Small Business, Commercial, or Consumer Banking.
• Strong background in branch and/or banker communications and field enablement.
• Experience with marketing technology platforms such as CDPs, CRMs, marketing automation, DSPs, and measurement or attribution tools.
• History of launching or scaling new marketing channels or partnerships.
• Experience partnering with Risk, Legal, and Compliance to bring regulated marketing programs to market.
• MBA or advanced degree.

Responsibilities

• Define, operationalize, and continuously refine the Business Banking geotargeting strategy to drive measurable growth in priority markets.
• Design and manage differentiated offers, incentives, and campaign tactics through business-as-usual channels and programs.
• Identify, evaluate, and launch digital, local, and partnership-based channels that complement existing activity and expand market presence.
• Partner with Finance, Analytics, and Field leadership to size opportunities, set targets, and measure ROI by market, channel, and tactic.
• Identify, pilot, and scale AI-powered tools that generate real-time alerts, market intelligence, and client-level signals; translate signals into dynamic marketing paths and journeys.
• Partner with Data, Technology, and Analytics teams to integrate data pipelines, model outputs, and activation platforms into the marketing stack.
• Establish test-and-learn frameworks that use AI-driven insights to optimize targeting, creative, offers, and channel mix.
• Lead Business Banking Marketing geotargeted efforts spanning Business Banking, Consumer, and other Lines of Business to create a coherent client and prospect experience in each market.
• Build and maintain relationships with Consumer Marketing, Field/Branch, Banker Enablement, Product, Analytics, Finance, Risk, Legal, and Compliance partners.
• Drive alignment on priority markets, shared offers, co-branded tactics, and sequencing; represent Business Banking Marketing in enterprise market-growth forums and working groups.
• Lead strategy and coordinate geotargeted campaigns across paid social, paid search, display, email, and other digital channels with internal channel owners and external agencies.
• Develop branch and banker communications that equip and activate field teams around market priorities, offers, and campaigns; coordinate messaging, offers, and timing across digital and human-led channels.
• Build and maintain performance reporting on market-level growth, campaign effectiveness, offer uptake, and ROI, with executive summaries and detailed diagnostics as needed.
• Report to Business Banking leadership and present results, insights, and recommendations to Consumer and other LOB leadership audiences.
• Translate complex analyses into clear narratives, business implications, and recommended actions while adhering to marketing governance, risk, and compliance standards.

Benefits

• Competitive total rewards package, including base salary determined by role, experience, skill set, and location.
• Eligible roles may receive commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
• Comprehensive health care coverage.
• On-site health and wellness centers.
• Retirement savings plan.
• Backup childcare.
• Tuition reimbursement.
• Mental health support.
• Financial coaching.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior