Vice President, Audience Insights

The New York Times•New York, NY

1d•$275,000 - $300,000•Hybrid

About The Position

The New York Times is hiring a Vice President, Audience Insights to lead a high-impact team of researchers and inform company-wide priorities. The role oversees rigorous, insightful, and actionable research for partners across data, design, growth, product, marketing, and strategy organizations, as well as the newsroom. The Vice President works with company leaders to shape a research agenda that helps The Times understand, reach, and engage the audiences on which its mission and business rely. This is a hybrid position based at the New York Times’ NYC headquarters, with at least three days per week in the office. The position reports to the SVP, Strategy and Corporate Development. The role requires a strong commitment to journalistic independence and the mission to seek the truth and help people understand the world.

Requirements

15+ years of experience in primary research, market research, UX research, and consumer insights, including experience in a content or digital product company.
7+ years of experience managing high-performing teams and navigating matrixed stakeholder environments.
Demonstrated ability to influence decisions through research-based insights.

Nice To Haves

Advanced degree in a quantitative or social science field.
Experience with both digital product design and traditional market research.

Responsibilities

Lead and mentor a multidisciplinary research team and nurture a joyful, collaborative culture.
Oversee audience research programs with product and design teams to define target audiences, understand their needs, and inform roadmaps.
Oversee audience research that shapes marketing strategy, creative development and messaging, and measures the effectiveness of campaigns and other communications.
Oversee research to drive audience engagement with the site and apps, subscription conversion, retention, and win-back.
Shape audience research programs that support newsroom strategic priorities.
Communicate internal and external research broadly, putting findings in context for Times executives and teams.
Apply research best practices, including the use of A.I., to enhance productivity and quality while maintaining methodological integrity.
Demonstrate support for and understanding of the value of journalistic independence, and commitment to the company’s mission.