Vice President, Integrated Marketing

Highwire•Washington, CO

3d•Hybrid

About The Position

Highwire is seeking a dynamic and results-oriented Vice President of Marketing to serve as a key strategic leader and the central point of orchestration for our valued client accounts. In this pivotal role, you will be the "account glue," driving integrated marketing initiatives forward, building strong client relationships, and ensuring exceptional delivery and client satisfaction. You will work closely with our content, creative, and social teams to develop and execute impactful campaigns that achieve our clients' business objectives. You will provide strategic guidance and direction to project managers, strategists, creatives, and communications teams, ensuring seamless execution and adherence to timelines. Your ability to understand client needs, translate them into effective strategies, and collaborate across internal teams will be critical to your success.

Requirements

Bachelor’s degree in integrated marketing, journalism, communications, or a related field.
Minimum of 8-10 years of progressive experience in integrated marketing, with a significant focus on client service and account management within an agency environment.
Proven experience in developing and leading integrated marketing strategies and campaigns, with a strong understanding of content's role in driving awareness.
Experience briefing and collaborating effectively with creative (design) and production teams.
Demonstrated ability to provide clear direction and effectively guide the work of project managers or similar roles.
Strong client management and communication skills, with the ability to build rapport and trust with marketing-level client contacts.
Solid understanding of marketing analytics and the ability to interpret data to inform strategic decisions.
Excellent organizational skills and the ability to manage multiple projects and priorities simultaneously.
A proactive, solutions-oriented mindset with a strong commitment to client success.

Responsibilities

Serve as the primary strategic point of contact and trusted advisor for assigned key client accounts, building and nurturing strong, long-term relationships at the marketing leadership level.
Develop and champion integrated marketing strategies and full-funnel campaign plans that leverage the best of content, creative, and social disciplines to achieve client goals, with a strong emphasis on building brand awareness and engagement.
Collaborate closely with clients to understand their business objectives, target audiences, and marketing challenges, translating these insights into actionable and innovative marketing approaches.
Effectively brief and collaborate with internal content, creative (design), and production teams, ensuring clear communication of client objectives, providing constructive feedback, and ensuring timely and on-brand delivery of assets.
Provide clear direction, set priorities, and oversee the day-to-day work of an integrated team, ensuring projects are well-managed, on schedule, within budget, and aligned with client expectations.
Monitor campaign performance, analyze results, and provide strategic recommendations for optimization and future initiatives to enhance client outcomes.
Act as a strong internal advocate for client needs and perspectives, ensuring alignment and collaboration across all agency teams involved in the account.
Identify opportunities to enhance the efficiency and effectiveness of client workflows and internal processes to improve the overall client experience.
Contribute to the development of compelling case studies and potentially assist with award entries to showcase the agency's integrated marketing successes.