Vice President, Group Manager - Social
About The Position
M Booth is seeking a VP, GM Digital/Social for their growing Lifestyle team. This role requires a leader in digital and social media marketing with a strong understanding of influencer marketing and its place within a broader digital marketing strategy. The ideal candidate will be an inspiring manager and a category expert in digital marketing, capable of mentoring others. The team operates at the nexus of strategy, content, influencer, research and analytics, and innovation (A.I.), working across various sectors including technology, CPG, retail, corporate, lifestyle, and food. They focus on understanding audiences and how they interact with brands to communicate authentically and with purpose.
Requirements
- 10+ years relevant experience
- Experience managing large teams
- Experience managing large and sometimes complicated clients in a digital/social role
- Scrappy yet organized approach to maintaining effective and efficient results
- Ability to counsel clients and build their trust
- Experience bringing in new business, managing and growing accounts
- Strategy expertise across core digital and social channels
- Excellent writing, communication, and presentation skills
- Experience creating social media strategies and managing team to execute them
- Understand how to read a brand book/VIS ID and evolve it for social (think playbooks)
- Development and/or management of social influencer campaigns
- Understanding of paid social and measurement/analytics tools
- Experience working with project management platforms such as Monday.com
Nice To Haves
- Experience working with and managing team of design/video/photography a plus on the production side
Responsibilities
- Execute digital/social strategies from concept to completion
- Manage multiple clients across accounts
- Actively lead new business opportunities, from prospecting to pitching
- Provide strong counsel and recommendations, both for clients and internal teams
- Social campaign development, collaborating across digital, creative, analytics
- Work with integrated agency teams to develop plans that meet client goals
- Keep abreast of industry trends and regularly present fresh, proactive ideas to clients that are culture forward and demonstrate how our ideas will move the needle
- Manage third party relationships including vendors and partners
- Manage relationship with creative production for asset development
- Leverage the latest insights and data from social listening and platform intel to develop strategically thoughtful and fresh social campaigns
- Oversee community management team, ensuring proper processes and best practices are put in place
- Mentor and help develop entire team, not limited to direct reports
- Approve client SOWs and Letters of Agreement for partnerships
- Oversee budget maintenance, profitability and servicing across your digital workstreams
- Demonstrate expertise in approval processes and legal requirements per individual client needs
- Demonstrate thought leadership within organization and across industry
- Manage team structure, staffing and collaboration across agency
Benefits
- A workplace that’s alive with courage, ideas, respect and humanity
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Family Leave
- Well-Being Programs
- Commuter Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
