Vice President, Social Media

Inizio Evoke•Philadelphia, NY

3d•Remote

About The Position

The Vice President, Social Media will lead strategic, insight-driven social media and influencer programs for healthcare and consumer health brands. This senior leadership role combines strategic direction with hands-on expertise in social, influencer, and digital communications within the health sector. The role shapes client strategy, develops teams, and helps guide the agency’s social offering across health, wellness, and behavior change communications. The position is remote, based out of the New York or Philadelphia office, and reports to a Senior Vice President, Social Media. The Vice President will oversee campaign planning and delivery, advise clients, collaborate across agency disciplines, use data and social listening to inform recommendations, support new business, and guide teams and clients through issues management.

Requirements

At least 10 years of experience in social media, digital communications, or influencer marketing within healthcare, wellness, pharmaceutical, or consumer health sectors.
Deep expertise across major social platforms, including Instagram, TikTok, LinkedIn, Facebook, X, and emerging channels.
Strong understanding of healthcare communications, patient and consumer audiences, social trends, creator partnerships, and culturally relevant storytelling.
Experience leading complex client relationships and managing integrated social programs across multiple accounts.
Knowledge of healthcare compliance environments and approval processes.
Proven leadership skills, including experience mentoring and developing teams.
Confidence presenting to senior stakeholders and leading workshops, training sessions, and pitches.
Experience using social listening and analytics tools such as Brandwatch, NetBase, Julius, or similar.
Commercial acumen, including experience managing budgets, forecasting, and supporting business growth.

Responsibilities

Lead strategic social media and influencer programs across multiple high-profile healthcare and consumer health accounts.
Advise clients on social strategy, digital trends, content, and platform innovation within the evolving health landscape.
Oversee end-to-end planning and execution of social campaigns, ensuring quality, compliance, and measurable impact.
Partner with creative, media, digital, and account teams to deliver integrated health communications programs.
Lead client workshops, social training sessions, platform trend briefings, and social media best-practice sessions.
Use data, analytics, and social listening insights to shape strategy, understand audience behaviors, and develop impactful recommendations.
Build and mentor teams, providing strategic oversight and professional development.
Support new business growth through pitches, strategic proposals, and identifying opportunities across healthcare and consumer health clients.
Guide teams and clients through issues management and reputation-sensitive situations in regulated or consumer-facing environments.