Vice President, Global Brand Strategy and Marketing

Tory Burch • New York, NY

1d

About The Position

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community. You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today! Life @ToryBurch is Special Because: When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits. Our culture is welcoming and inclusive -- everyone is empowered to make a difference. We have the best team in the world and believe in paying competitively and rewarding for high performance. Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life. We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales. We are invested in your professional growth – you’ll have access to free executive coaching on-demand. We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days. This Role is Tailor-Made for You Because: You are an innovative, strategic, and creatively driven leader who thrives at the intersection of brand vision, customer journey, marketing strategy, and business performance. As VP, Global Brand Strategy & Marketing, you will serve as a key partner to the Chief Brand Officer, helping ensure global marketing efforts advance both brand-building and commercial objectives. You bring together consumer insight, cultural relevance, business acumen, and strategic thinking to influence the brand's positioning, storytelling, and growth agenda. You excel at connecting long-term vision with actionable plans and driving alignment across a complex global organization. As a leader, you understand how to translate business priorities into brand and marketing strategies that create meaningful customer engagement, strengthen brand equity, and drive measurable results. You anticipate where the landscape is heading, not just where it stands today, and use that foresight to keep evolving the brand in bold, disruptive ways that cut through the clutter with real intention. A Day in the Life: In this role, you will help shape and lead Tory Burch's global brand and marketing strategy, ensuring the brand's vision, positioning, and growth priorities are translated into compelling consumer experiences across all channels and touchpoints. Partnering closely with the Chief Brand Officer and senior leaders across Brand, Creative, Communications, Digital, Customer Engagement, Merchandising, Regional Marketing: North America + International, E-commerce, you will shape the strategic roadmap that connects long-term brand ambitions with annual business objectives and seasonal priorities. As a strategic integrator to the Chief Brand Officer, you will translate global brand direction and priorities into clear enterprise-wide plans, milestones, ownership, and operating rhythms. You will oversee the development of integrated marketing strategies, brand storytelling platforms, seasonal campaigns, and product narratives that build cultural relevance, deepen customer engagement, and support business growth. By leveraging consumer insights, competitive intelligence, market trends, and performance data, you will identify opportunities to strengthen the brand's market position and continuously evolve how Tory Burch connects with consumers globally. You will maintain a 360-degree view of the global brand and marketing agenda, connecting priorities, dependencies, decisions, and deliverables across functions and regions. As a senior leader, you will provide strategic direction, priorities, and decision-making frameworks that guide organizational focus and investment, driving alignment across functions and ensuring strategic priorities are clearly articulated, socialized, and executed consistently across regions and channels. You will drive cross-functional accountability and follow-through, ensuring commitments progress, roadblocks are surfaced, and ownership remains clear — leading key brand and marketing operating forums when appropriate to drive progress against agreed priorities. The Marketing Operations team reports into this role and is responsible for translating that direction into integrated marketing calendars, planning processes, and operating rhythms — giving you both the strategic mandate and the operational infrastructure to see it through. You will also play a critical role in evaluating marketing effectiveness, prioritizing key initiatives, and balancing long-term brand-building with near-term business objectives. Through strong leadership, cross-functional partnership, and strategic vision, you will foster innovation, champion creative excellence, and help shape the future growth of the Tory Burch brand.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field required.
• 12+ years of progressive experience in brand marketing, integrated marketing, marketing strategy, business operations, or related leadership roles.
• Experience partnering with C-suite executives and influencing senior stakeholders across complex, global organizations.
• Proven success defining and leading global integrated marketing strategies and campaigns from concept through execution.
• Deep expertise in modern brand storytelling across social, digital, influencer, PR, experiential, retail, and E-commerce channels.
• Strong understanding of consumer insights, cultural trends, CRM, paid media, customer lifecycle marketing, and emerging marketing technologies.
• Demonstrated ability to translate brand and business priorities into actionable plans, clear ownership, and measurable outcomes.
• Strong strategic planning, operational execution, organizational effectiveness, and project management capabilities.
• Proven success leading complex, cross-functional initiatives within a fast-paced and highly matrixed environment.
• Ability to balance creativity, brand building, consumer engagement, and commercial impact.
• Experience managing agency partnerships, budgets, resource allocation, and significant marketing investments.
• Exceptional executive presence, communication, presentation, leadership, and relationship-building skills.
• Advanced analytical and problem-solving capabilities, with the ability to navigate ambiguity and lead through change.
• Demonstrated success building, developing, and scaling high-performing global teams.

Nice To Haves

• Experience within luxury, fashion, beauty, retail, lifestyle, or consumer brands strongly preferred.
• Experience working within a highly creative, global, and founder-led organization preferred.

Responsibilities

• Help shape and lead Tory Burch's global brand and marketing strategy, ensuring the brand's vision, positioning, and growth priorities are translated into compelling consumer experiences across all channels and touchpoints.
• Partner closely with the Chief Brand Officer and senior leaders across Brand, Creative, Communications, Digital, Customer Engagement, Merchandising, Regional Marketing: North America + International, E-commerce, to shape the strategic roadmap that connects long-term brand ambitions with annual business objectives and seasonal priorities.
• Translate global brand direction and priorities into clear enterprise-wide plans, milestones, ownership, and operating rhythms.
• Oversee the development of integrated marketing strategies, brand storytelling platforms, seasonal campaigns, and product narratives that build cultural relevance, deepen customer engagement, and support business growth.
• Leverage consumer insights, competitive intelligence, market trends, and performance data to identify opportunities to strengthen the brand's market position and continuously evolve how Tory Burch connects with consumers globally.
• Maintain a 360-degree view of the global brand and marketing agenda, connecting priorities, dependencies, decisions, and deliverables across functions and regions.
• Provide strategic direction, priorities, and decision-making frameworks that guide organizational focus and investment, driving alignment across functions and ensuring strategic priorities are clearly articulated, socialized, and executed consistently across regions and channels.
• Drive cross-functional accountability and follow-through, ensuring commitments progress, roadblocks are surfaced, and ownership remains clear — leading key brand and marketing operating forums when appropriate to drive progress against agreed priorities.
• Evaluate marketing effectiveness, prioritize key initiatives, and balance long-term brand-building with near-term business objectives.
• Foster innovation, champion creative excellence, and help shape the future growth of the Tory Burch brand.

Benefits

• Generous employee discount
• Access to exclusive sample sales
• Free executive coaching on-demand
• Paid volunteer days
• Competitive pay
• Rewarding for high performance
• Benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive