Vice President, Equipment Strategy & Programs

Singer Foodservice Equipment and Supplies•Elverson, PA

10d

About The Position

The Vice President of Equipment Strategy and Programs establishes Singer’s equipment category strategy and leads relationships with key equipment manufacturers. The role develops equipment vendor programs, manages the team providing equipment-pricing guidance to the sales force, and manages the team supporting the bundling and negotiation of larger vendor purchases. It also addresses vendor performance challenges, including non-performing equipment, extended ship times, communication and manufacturer-representative challenges, and internal misalignment with preferred vendors. The position optimizes vendor partnerships, pricing strategy, and rebate structures to enhance gross margins, competitiveness, and long-term growth. Through ongoing communication and engagement with vendors and manufacturer representatives, the role supports Singer’s goal of being the “Dealer of Choice” for the equipment vendor community. It leads strategic vendor relationships, rebate and incentive programs, pricing and margin strategy, vendor-related acquisition due diligence and integration, cross-functional collaboration, financial and performance management, and industry engagement. It also supports alignment with Singer’s values and culture in internal management and in engagement with the manufacturer-representative and vendor community.

Responsibilities

Establish Singer’s equipment category strategy and lead relationships with key equipment manufacturers.
Develop equipment vendor programs and manage teams providing sales pricing guidance and support for bundling and negotiating larger vendor purchases.
Address vendor performance challenges, including non-performing equipment, extended ship times, communication issues, manufacturer-representative challenges, and internal misalignment with preferred vendors.
Build and maintain collaborative relationships with manufacturers and customers; negotiate and manage strategic agreements; and identify new vendor opportunities.
Design, negotiate, and oversee rebate and incentive structures; coordinate forecasting, accrual tracking, and reporting of rebate income with Finance.
Lead vendor evaluations and business reviews; evaluate vendor performance and recommend program or behavior adjustments.
Develop and implement pricing strategies and governance; partner with Sales and Finance to balance competitiveness with margin integrity; and monitor industry trends, input costs, and competitor pricing.
Participate in M&A due diligence by evaluating vendor agreements, rebate structures, and pricing implications.
Lead integration of acquired businesses under unified vendor contracts, pricing systems, and rebate frameworks, and execute post-acquisition cost synergies through consolidation and renegotiation.
Collaborate with Sales, Operations, and National Accounts to align vendor programs with business development, service objectives, project execution, and customer delivery models.
Serve as an internal liaison among vendor relations, field operations, and Finance; work with divisional leaders on preferred-program compliance and partner growth challenges; and promote preferred brands and Singer incentives.
Establish and monitor KPIs for supplier performance, rebate income, and pricing effectiveness; report financial outcomes, contract performance, and program ROI to executive leadership.
Lead year-end push programs to maximize available incentives and ensure compliance with contractual, financial, and ethical sourcing standards.
Represent Singer in manufacturer councils, industry associations, and trade partnerships; monitor industry trends, supplier innovations, and market shifts; and use market intelligence to inform strategy.
Support Singer’s values and culture in internal management and in engagement with the manufacturer-representative and vendor community.