Vice President, Equipment Strategy & Programs

Singer Equipment Company Talent Acquisition•Elverson, PA

13d

About The Position

The Vice President of Equipment Strategy and Programs establishes Singer’s equipment category strategy and leads relationships with key equipment manufacturers. The role develops equipment vendor programs, manages teams that provide equipment pricing guidance to sales and support bundled and negotiated vendor purchases, and helps resolve vendor performance challenges. It optimizes vendor partnerships, pricing strategies, and rebate structures to improve gross margins, competitiveness, and long-term growth while strengthening Singer’s position as the “Dealer of Choice” for equipment vendors. The position leads strategic manufacturer partnerships, rebate and incentive programs, pricing and margin strategy, acquisition due diligence and integration, and cross-functional coordination. It establishes performance measures and reports financial and program outcomes to executive leadership, represents Singer in industry forums, and supports the company’s values and culture in internal management and engagement with vendors and manufacturers’ representatives.

Responsibilities

Establish Singer’s equipment category strategy and lead relationships with key equipment manufacturers.
Develop equipment vendor programs and manage teams providing equipment pricing guidance to the sales force and supporting bundled and negotiated vendor purchases.
Help resolve vendor performance challenges, including non-performing equipment, extended ship times, communication issues, manufacturer’s representative challenges, and internal misalignment with preferred vendors.
Build and maintain collaborative relationships with manufacturers and customers, and negotiate and manage strategic agreements.
Identify new vendor opportunities to expand the product portfolio and support emerging business channels.
Design, negotiate, and oversee rebate and incentive structures aligned with growth, profitability, and corporate objectives.
Coordinate with Finance on rebate income forecasting, accrual tracking, and reporting.
Lead vendor evaluations and business reviews, assess performance, and recommend program or behavior adjustments.
Develop and implement pricing strategies and governance in partnership with Sales and Finance; monitor trends, input costs, and competitive pricing.
Participate in M&A due diligence by evaluating vendor agreements, rebate structures, and pricing implications.
Lead integration of acquired businesses under unified vendor contracts, pricing systems, and rebate frameworks, and pursue post-acquisition cost synergies.
Coordinate with Sales, Operations, National Accounts, divisional leaders, and Finance to align vendor programs, procurement, pricing, project execution, and customer delivery.
Review preferred-program compliance with divisional leaders, understand barriers to partner growth, and promote preferred brands and Singer incentives to sales teams.
Establish and monitor KPIs for supplier performance, rebate income, and pricing effectiveness.
Report financial outcomes, contract performance, and program ROI to executive leadership.
Lead year-end push programs to maximize available program incentives.
Ensure compliance with contractual, financial, and ethical sourcing standards.
Represent Singer in manufacturer councils, industry associations, and trade partnerships; monitor industry trends, supplier innovations, and market shifts.
Use market intelligence to inform strategy, pricing, and partnership development.
Support Singer’s values and culture in internal management and engagement with the manufacturer’s representative and vendor community.