Vice President, Education Services and Growth

Guitar Center Company • Frederick, MD

24d

About The Position

The Vice President will lead the transformation and performance acceleration of Music & Arts’ national School Services field sales organization, which serves schools, districts, and music educators across the United States. The role will evolve a legacy retail-driven organization into a disciplined, relationship-based B2B sales engine with predictable growth and strong community engagement. It will rebuild structure, cadence, and accountability while fostering a high-performance culture grounded in coaching, belief, and execution.

Working with the President of GC Business Solutions and the executive team, the Vice President will establish sales strategy, develop field leaders, grow school and district relationships, and improve operational and sales performance. The position will also shape compensation and performance systems, promote Salesforce and technology adoption, and strengthen employee engagement and cross-functional partnership. A passion for music education, community impact, and youth development is important.

Requirements

• 10 or more years in progressive sales leadership roles.
• At least 5 years leading distributed field organizations.
• Proven success transforming or scaling a sales team in an education, music, or service-based B2B environment.
• Deep understanding of relationship-based sales, pipeline discipline, and community engagement.
• Demonstrated ability to lead through change, reset culture, and build belief within legacy organizations.
• Strong financial acumen, including compensation design, P&L literacy, and ROI-driven decision-making.
• Inspirational leadership and team-building capabilities.
• Data-driven mindset and command of sales analytics and CRM tools; Salesforce proficiency is required.
• Excellent communication and executive presence.
• Ability to balance cultural transformation with operational execution.
• Passion for music education, community impact, and youth development.

Responsibilities

• Transform the Music & Arts School Services Sales organization from a retail service model to a B2B relationship and performance culture.
• Define, communicate, and execute a sales strategy aligned with revenue, margin, and growth goals.
• Partner with the President of GC Business Solutions and the executive team to drive consistent messaging, structure, and accountability.
• Establish a culture of coaching emphasizing ownership, optimism, and execution.
• Establish modern sales processes, cadence, and performance discipline across field roles.
• Build leadership capability among District Managers, Account Managers (Educational Representatives), and Business Development Representatives.
• Ensure leaders maintain daily activity management, weekly coaching, and structured pipeline reviews.
• Evaluate leadership readiness and restructure underperforming regions as needed; elevate or exit talent to ensure the right leaders are in the right roles.
• Drive growth through new school acquisition, expanded district relationships, and retention of existing programs.
• Align sales structure with market opportunity, including school density, total addressable market, and program penetration.
• Expand market share in rentals, repairs, and ensemble programs through stronger educator engagement.
• Collaborate with the Guitar Center Music Foundation and Marketing on community-based fundraising and awareness campaigns.
• Ensure Salesforce adoption, CRM rigor, and SLA compliance.
• Partner with operational functions, including RLCs, Operations, and Finance, to streamline non-selling tasks.
• Champion technology adoption to improve productivity and visibility.
• Redesign compensation and incentive structures tied to activity, accountability, and community impact.
• Build dashboards and KPIs aligned with leading indicators and revenue-producing behavior.
• Promote transparency and clarity around expectations, rewards, and consequences.
• Model “Above the Line” leadership behaviors and foster optimism, coaching, belief, and cross-functional partnership.
• Raise employee engagement and trust through consistent leadership tone and action.

Benefits

• Gig leave for employee musicians to take time off to perform and return to work after a tour.
• Medical, dental, and vision benefits.
• 401(k) with company match.
• Mental health support.
• Paid sick, holiday, and vacation time.
• Employee discount program.
• Tuition reimbursement options.
• Eligibility to participate in the Guitar Center Company bonus program based on company performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed