Vice President Digital Sales
About The Position
The Vice President, Vertical Digital Sales is responsible for delivering team revenue goals and increasing market share through innovation, business development, account management, customer focus, and relationship-building. The role develops and implements sales strategies and processes to lead a sales team executing business objectives across Retail, Grocery, Restaurant, Telecom, and Healthcare verticals. The position requires demonstrated success leading leaders and sellers in new business development and strategic account growth through cross-selling. The Vice President works with Product, Marketing, Finance, and Sales Enablement to support go-to-market strategies, keep the sales team current on industry trends and best practices, and create programs and materials informed by market and customer insights. The role also oversees strategic planning, client relationships, sales forecasting, pipeline management, hiring, coaching, performance management, and organizational structure. Travel is required in and outside of the country. RRD is a global provider of marketing, packaging, print, and supply chain solutions. The company reports 22,000 clients, including 93% of the Fortune 100, and 32,000 employees across 28 countries.
Requirements
- Bachelor’s degree, preferably in Business, Marketing, or Communications, or an equivalent combination of education and experience.
- 15+ years of experience showing career progression and successful performance in a combination of media or advertising, programmatic/AdTech/MarTech, SaaS technology platforms, solution sales using integrated products, and new business development.
- 8+ years of leadership experience, including 3+ years leading leaders.
- 8+ years of digital media or product experience.
- Deep knowledge of the AdTech and MarTech landscape.
- Consistent success leading teams to achieve and exceed annual quotas and business objectives.
- Strong coaching skills and demonstrated success coaching leaders.
- Experience leading a managed service sales organization and understanding where and how to sell against or alongside self-service offerings.
- Ability to motivate and lead by example and navigate a large, matrixed organization.
- Experience in forecasting and sales reporting.
- Expertise in producing sales results through new business development, solution selling, and cross-selling.
- Experience leading large contract negotiations.
- Strong cross-functional collaboration and ability to foster teamwork at all levels.
- Adaptability to market, product, and internal company changes.
- Dynamic speaking ability and a history of presenting and speaking on panels at industry events.
- Emotional and cognitive intelligence, including the ability to read others and respond appropriately.
- Authenticity, empathy, a positive attitude, strong work ethic, and integrity.
- Strong communication with clients and internal and external stakeholders at all levels.
- Excellent presentation skills.
- Autonomous decision-making authority and broad conceptual judgment to handle complex factors.
- Ability to travel within and outside the country.
Responsibilities
- Manage the Vertical Digital Sales team to meet and exceed assigned revenue targets.
- Manage execution of sales plans and achieve their objectives, goals, benchmarks, and defined metrics.
- Measure and evaluate strategic implementation against intended results.
- Deliver results through effective execution of business development and business performance goals.
- Develop annual strategic business plans for revenue, new business creation, product-specific sales strategies, gross revenue retention, and growth in industry verticals.
- Work with Product, Marketing, and Finance to support product and service go-to-market strategies.
- Focus sales teams on developing and retaining top clients to increase revenue, product integration, and ROI.
- Partner with Sales Enablement to keep the team trained on industry and vertical trends, best practices, client relationship management, and business development.
- Cultivate senior-level relationships with key clients and prospects to advance company goals, negotiate strategic issues, and build the business.
- Work with Product and Marketing to collect and analyze market research, customer research, and competitive analysis.
- Create executable programs, materials, and processes driven by market and business insights.
- Provide accurate forecasts and monthly business updates, and manage the sales pipeline through Salesforce.
- Hire, retain, coach, lead, and develop direct reports; timely performance-manage associates who are not meeting objectives.
- Ensure an organizational structure that supports sales team objectives and manage labor efficiencies.
- Perform additional responsibilities as assigned.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Disability insurance
- 401(k) with company match
- Life insurance
- Voluntary supplemental insurance coverages
- Parental leave
- Adoption assistance
- Tuition assistance
- Employer and partner discounts
- Potential participation in a bonus, commission, or incentive program, depending on the role
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What This Job Offers
Job Type
Full-time
Career Level
Executive
