Vice President, Digital Experience

PTC•Boston, MA

1d•$215,000 - $300,000

About The Position

The Vice President, Digital Experience owns PTC’s global digital experience end to end, including ptc.com, the PTC eCommerce Store, paid and earned digital marketing, search visibility across traditional and AI-driven search engines, web and ecommerce analytics, and UX. The role is accountable for digital as a revenue channel, including e-commerce revenue and marketing-sourced pipeline. The VP will set the multi-year digital experience roadmap and lead a global digital engine across PTC’s five verticals and regions. The role will build capabilities that PTC does not currently have, including a formal experimentation program, onsite personalization, and generative engine optimization (GEO/AIEO). It also consolidates eStore responsibility and leads previously separate digital teams into one operating model. The position partners with IT, which owns PTC’s marketing and web technology stack. The VP defines digital experience requirements and the roadmap, and partners with IT on stack strategy, platform selection, and maintenance. Success is measured through digital-sourced pipeline, ecommerce revenue and transactions, conversion and funnel performance, organic and AI-search visibility, paid media efficiency, and experimentation velocity and results.

Requirements

15+ years of experience in digital marketing, digital experience, or ecommerce leadership, including significant experience in B2B enterprise software or industrial technology.
8+ years leading multidisciplinary digital teams of 15+ people, including through organizational change or consolidation.
Proven pipeline or revenue accountability.
Hands-on fluency across enterprise web platforms and CMS, ecommerce operations, paid media at scale, SEO, and web analytics.
A credible point of view on AI search, including how buying discovery is shifting to AI assistants and what companies must do in response.
Track record of building new capabilities, such as experimentation, personalization, or analytics practices, within an established organization.
Executive presence and ability to brief C-suite leaders clearly and influence peers across sales, product, and IT.
Authorization to work in the United States without requiring current or future employment-based immigration sponsorship.

Responsibilities

Set the multi-year digital experience roadmap across ptc.com, ecommerce, paid media, and organic visibility for PTC’s five verticals and global regions.
Own global paid search, paid social, programmatic, shopping campaigns, and earned digital visibility; set channel mix, manage agency partners, and measure performance against pipeline.
Own traditional organic search and build PTC’s generative engine optimization capability, including structured content, AI-crawler readiness, and citation and answer visibility across AI platforms.
Build PTC’s conversion optimization program, including testing infrastructure, experiment velocity, and data-informed optimization of pages and journeys.
Build onsite personalization that adapts ptc.com and the Store to visitor intent, account, vertical, segment, and buying stage.
Own the corporate website’s strategy, information architecture, content operations, performance, and UX/UI design practice.
Own the PTC Store and ecommerce business end to end, including digital commerce operations, merchandising, transaction experience, cart recovery, and digital-led purchasing journeys for self-serve and mid-market buyers.
Set the commerce roadmap for PTC’s growing SaaS portfolio and be accountable for ecommerce revenue.
Own digital measurement, including site analytics, ecommerce funnel reporting, attribution insights, and leadership dashboards; translate measurement into investment decisions.
Own and forecast the digital experience budget and select and manage agencies and vendors against performance expectations.
Define digital experience requirements and roadmap, and partner with IT on technology stack strategy, platform selection, and maintenance.
Lead and develop a global organization spanning digital marketing, SEO/SEA, PPC, digital strategy, UX design, web analytics, ecommerce, and digital commerce operations.
Unify previously separate teams into one operating model with clear swim lanes and shared goals.
Report on and drive marketing-sourced digital pipeline, ecommerce revenue and transaction growth, conversion and funnel performance, search visibility, paid media efficiency, and experimentation performance.

Benefits

Performance-based bonus may be available.
Employee share purchase program (ESPP) allowing employees to purchase discounted PTC stock.
Certain roles may be eligible for participation in equity programs.
Medical insurance.
Dental insurance.
Vision insurance.
Paid time off and sick leave.
Tuition reimbursement.
401(k) contributions and employer match.
Flexible spending accounts.
Life insurance.
Disability coverage.
Commuter subsidy for office-assigned employees.