Vice President, Digital Marketing

Lionsgate•Santa Monica, CA

11h•$180,000 - $200,000•Onsite

About The Position

Lionsgate is seeking a Vice President of Digital Marketing to lead a theatrical campaign team. Reporting to the Head of Worldwide Digital Marketing, this role leads digital and social strategy for major releases from pre-production through release. The position manages a team, agencies, and budgets and partners across the studio. The successful candidate combines studio-scale execution with original, culturally resonant creative ideas and can secure approval and execute ambitious concepts while preserving their creative intent. The role includes leading campaign strategy and creative development; building with fandoms and identifying emerging platforms, creators, technologies, and communities; and shaping film-specific organic social voices. It also involves developing trust with filmmakers, talent, and their representatives, and leading content capture across sets, junkets, premieres, and shoots. The Vice President leads and develops Directors, Managers, and Coordinators while remaining hands-on, integrates campaigns across departments, presents to senior leadership, manages simultaneous releases, and oversees budgets, forecasts, agencies, and vendors. This position requires five days per week in the office and willingness to travel.

Requirements

10 or more years of experience in entertainment marketing, digital/social, advertising, or creative strategy, with standout work.
Experience leading teams, major campaigns, agencies, and budgets, in entertainment or at an agency.
A portfolio demonstrating ideas personally originated, rather than only overseen.
Deep understanding of fandoms, creators, emerging platforms, and internet culture.
Proven ability to sell ambitious ideas to filmmakers, talent, and executives.
Exceptional creative judgment, writing, and presentation skills.
Willingness to travel.

Responsibilities

Own digital and social strategy for assigned films, beginning as early as the script stage.
Originate bold, culturally resonant ideas and provide hands-on direction to improve team and agency concepts.
Oversee details including copy, design, creators, casting, props, tone, and timing.
Create persuasive briefs and presentations and respond quickly to cultural opportunities while maintaining quality.
Build with fandoms and understand how communities theorize, organize, joke, and iterate.
Identify emerging behaviors, technologies, creators, and communities, and test small bets.
Develop creator strategies that include unexpected talent beyond familiar influencers.
Give organic social channels distinct, film-specific voices and points of view.
Use judgment about when online conversations do not require a brand response.
Build trust with filmmakers, talent, and representatives, and pitch unconventional ideas in a thoughtful, tailored way.
Lead content capture strategy and execution across sets, junkets, premieres, and shoots.
Lead, coach, and develop Directors, Managers, and Coordinators while remaining hands-on.
Identify unconventional talent, nurture original instincts, and create an environment where junior voices can take creative risks.
Integrate campaigns across departments, including publicity, paid media, partnerships, and creative.
Present to senior leadership, manage simultaneous releases, and share candid learnings.
Own budgets and forecasts and manage agencies and vendors to maximize impact.