Vice President, Creator Marketing

Daniel J. Edelman•Los Angeles, CA

6d•Hybrid

About The Position

Edelman is seeking a strategic, collaborative and highly organized Vice President, Creator Marketing to join its Los Angeles team. The role oversees complex creator marketing engagements, advises senior clients and drives excellence across strategy, execution, operations and team development. The successful candidate will bring deep expertise in creator marketing, social media and the creator economy, translating cultural trends, platform developments and audience insights into effective brand strategies. Working closely with senior practice leadership, this leader will help drive business growth, strengthen operational effectiveness, develop high-performing teams and deliver creator marketing programs in an integrated, matrixed agency environment. The position requires the ability to develop strategic recommendations, manage complex client and internal relationships, and provide hands-on leadership as needed. The role follows a hybrid schedule, with three days a week in Edelman’s Los Angeles office and travel to clients as needed.

Requirements

8 or more years of relevant experience in marketing, advertising, public relations, digital or social media, including 5 or more years of direct experience in creator marketing, influencer partnerships or talent management.
Proven experience developing and leading integrated creator marketing strategies and programs for consumer brands.
Strong understanding of social platforms, creator partnerships and the evolving digital landscape.
Experience managing and developing teams, including direct people management, coaching, performance management and delegation.
Experience independently managing senior-level client relationships, leading strategic conversations and navigating complex stakeholder dynamics.
Experience overseeing multiple concurrent client engagements, including program budgets, scopes of work, resource planning and cross-functional collaboration.
Bachelor’s degree or equivalent work experience.
Ability to work a hybrid schedule three days a week in the Los Angeles office and travel to clients as needed.

Nice To Haves

Experience working within a large, integrated agency or similarly matrixed organization, collaborating across disciplines, business units and senior stakeholders.
Experience managing managers and developing emerging leaders, including succession planning and building high-performing teams.
Strong understanding of agency operations, including financial forecasting, profitability, staffing models and commercial decision-making.
Established relationships across the creator ecosystem, including talent representatives, creator agencies, social platforms and industry partners.
Experience integrating creator marketing across paid, earned and owned channels, with knowledge of content usage rights, paid amplification and measurement best practices.
Experience contributing to organic business growth and new business development, including strategic ideation, proposal development and executive-level pitching.

Responsibilities

Lead the development of innovative, insight-driven creator marketing strategies aligned with client business objectives, audience behaviors and the social and cultural landscape.
Serve as a senior subject matter expert in creator marketing, social platforms and the creator economy, bringing trends and strategic recommendations to clients and internal stakeholders.
Advise clients on creator partnerships of varying scopes and complexities, identifying opportunities to improve creative thinking, innovation and measurable business impact.
Build trusted relationships with senior-level clients and independently lead complex conversations, presentations and decisions.
Provide senior oversight across multiple client engagements, manage escalations and challenging stakeholder dynamics, and drive solutions that protect client relationships and business outcomes.
Partner with account leadership to ensure strong client service, strategic alignment and high-quality delivery of creator marketing programs.
Oversee the operational and financial health of engagements, including resource planning, scope management, budgets, profitability and delivery.
Establish processes, standards and best practices that promote efficiency, accountability and consistency.
Identify business and operational risks and implement solutions to position teams for success.
Drive organic business growth and contribute to new business through strategic ideation, proposal development, pitching and expansion of existing client relationships.
Lead, mentor and develop teams, including managers and emerging leaders, through clear expectations, delegation, coaching and performance feedback.
Foster accountability, collaboration and proactive problem-solving; serve as a senior escalation point while empowering team members to take ownership.
Build relationships and alignment across account, creative, strategy, social, paid media, production and measurement teams to integrate creator marketing into broader brand efforts.
Influence cross-functional stakeholders, including senior leadership, to balance priorities and maintain clear ownership and accountability.
Partner with measurement teams to use performance data, audience insights and reporting to evaluate campaign effectiveness, optimize strategies and inform recommendations.