Vice President, Brand Marketing - Tea Tree

John Paul Mitchell Systems•Santa Monica, CA

1d•$220,000 - $250,000•Hybrid

About The Position

A dynamic and experienced Vice President of Brand Marketing to lead our one our top care brands. The VP will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, increase market share, and ultimately grow revenue. The ideal candidate will have a strong background in brand management, marketing strategy, and a passion for the beauty industry. This role works 3 – 4 days from our Santa Monica offices.

Requirements

Highly proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word)
Proficient in marketing software (i.e., Photoshop, InDesign, etc.)
Highly proficient in design copy and general marketing guidelines
Highly proficient in brand development and multichannel marketing concepts
Proficient in creative process, marketing, graphic design, and brand development
Ability to analyze market trends, anticipate opportunities and develop strategic insights
Ability to drive, influence and collaborate across numerous functional areas
Ability to manage multiple projects simultaneously
Ability to manage and mentor a team
Strong communication and decision-making abilities
Strong creative thinking and leadership
Strong organization and planning skills
Ability to safely use AI tools
Bachelor’s degree in a related field required
10+ years of progressive experience in brand management, marketing strategy, or product marketing within the beauty or consumer packaged goods (CPG) industry, preferably pro beauty
5+ years ‘experience in a leadership capacity, with strong knowledge of people management

Responsibilities

Develop and execute comprehensive marketing strategies to achieve business objectives and revenue targets
Create impactful and innovative marketing programs, with a comprehensive 360 approach
Partner with NPD to identify white space and opportunities, collaborate on product concept and new developments and drive product innovation, including new product development, packaging design, and formulation enhancements
Collaborate with cross functional teams including education, trade, digital and sales to develop effective go-to-market plans and promotional campaigns to support product launches and drive sell-through
Drive and Lead Go-To-Market launch plans for New Products and Key Campaigns
Conduct market research and analysis to identify key trends, consumer insights, and competitive landscape within the professional beauty industry
Analyze and evaluate brand performance, marketing initiatives, leveraging data and analytics to optimize strategies and drive continuous improvement
Generate sales-driving ideas and concepts to support key categories and best-sellers
Oversee the development of marketing collateral, including advertising, POS materials, digital assets, and educational content for salon professionals
Gatekeeper of the brand architecture, quality cues, brand values and key messaging
Manage and provide all cross functionals and international partners with the key branding elements and brand style guides
Develop content strategy and manage all Brand assets (Photoshoots, key campaigns, branded assets)
Stay abreast of emerging trends, technologies, and best practices in brand marketing and the beauty industry, providing recommendations for innovation and adaptation
Provide leadership, mentorship, and guidance to marketing team, fostering a collaborative and high-performance culture