Veterinary Referral Relationship Manager

Sage Veterinary Imaging•Spring, TX

About The Position

The Veterinary Referral Relationship Manager builds trusted partnerships with referring veterinary hospitals and develops sustainable referral growth. This senior, hands-on role translates company strategy into market and account-development initiatives in coordination with SVI’s Executive Team, Hospital Managers, the Call Center Manager, Operations, clinical teams, Marketing, and administrative support. The role focuses on understanding referring veterinarians’ needs and connecting them with appropriate Sage services, rather than transactional sales. The Manager owns referral relationship development across Spring/Houston, Round Rock/Austin, and the developing Dallas market. They create territory and account plans, coordinate outreach with service capacity and clinical readiness, and guide relationships from introduction through first referral, repeat utilization, retention, and sustainable growth. They also build referral-development processes and tools, coordinate marketing and educational activities, coach participating employees, and share market intelligence across the organization. Success is measured by meaningful account progression, sustainable referral and revenue growth, strategic-account retention, effective use of available capacity, and strong organizational coordination. Regular travel throughout the assigned territory is required.

Requirements

Bachelor’s degree in business, marketing, healthcare administration, veterinary sciences, communications, or a related field.
Five or more years of experience in relationship development, territory management, account management, customer success, business development, or a comparable client-facing role.
Demonstrated ability to build professional relationships and move accounts from introduction to sustained utilization.
Experience working with clinical professionals, business owners, practice leaders, or senior decision-makers.
Strong communication, presentation, listening, and relationship-management skills.
Ability to understand organizational strategy and translate it into focused action.
Strong organizational skills, sound judgment, and reliable follow-through.
Ability to interpret referral, scheduling, capacity, and performance data.
Ability to independently plan territory coverage and manage a field-based schedule.
Comfort using AI tools, CRM platforms, spreadsheets, presentation tools, and mobile technology.
Valid driver’s license and ability to travel regularly throughout the assigned territory.

Nice To Haves

Experience in veterinary medicine, specialty medicine, diagnostic imaging, veterinary diagnostics, animal health, or healthcare.
Veterinary technician, practice-management, or clinical-operations experience.
Experience developing relationships around complex clinical services.
Experience training or coaching customer-facing employees.
Experience helping build a new referral-development or field-growth program.

Responsibilities

Translate SVI’s growth strategy into territory, service, and account priorities with the Executive Team.
Develop annual and quarterly referral-growth plans with Operations and site leadership.
Align outreach with appointment availability, referral demand, scheduling performance, staffing, site capacity, and clinical readiness.
Use referral patterns, call-center insights, and field intelligence to identify growth opportunities, missed conversions, and referral barriers.
Coordinate with site DVMs to ensure promoted services are supported by appropriate clinical competency, protocols, workflows, and patient-safety requirements.
Participate in Operations L10 meetings to communicate anticipated demand, address barriers, and maintain achievable growth plans.
Develop referral relationships across Spring/Houston, Round Rock/Austin, and the developing Dallas market.
Build and maintain relationships with referring DVMs, practice managers, medical directors, and hospital leaders through visits, meetings, presentations, educational outreach, and follow-up.
Identify and prioritize prospective, strategic, growing, declining, inactive, and at-risk referral accounts.
Develop account plans based on practices’ needs, referral patterns, barriers, decision-makers, and growth potential.
Guide relationships from introduction through first referral, repeat referral, retention, and sustainable growth; remain engaged after the first referral.
Coordinate participation by Hospital Managers, site DVMs, radiologists, neurologists, and executive leaders when their expertise can strengthen relationships.
Support recovery of relationships affected by clinical, communication, scheduling, or service concerns.
Represent Sage at selected veterinary meetings, conferences, educational events, and professional-association activities.
Build and maintain referral-relationship processes, tools, account tracking, and reporting, and establish expectations for account ownership, outreach, documentation, and follow-up.
Provide guidance, training, and practical resources to employees involved in referral development; support targeted, site-led outreach and coach future field representatives or territory managers as the program expands.
Partner with Marketing and administrative staff to coordinate campaigns, presentations, referral collateral, promotional materials, events, and VMA activities.
Track marketing and outreach initiatives, including owners, deadlines, status, costs, and results; provide field feedback to improve messaging and materials.
Track account progression, new and repeat referrals, reactivated accounts, retention, referral growth, and revenue performance.
Maintain accurate and timely account, activity, and follow-up documentation.
Monitor competitors, referral patterns, market needs, corporate-hospital activity, and emerging opportunities.
Capture feedback on Sage’s services, access, pricing, communication, turnaround times, and market reputation.
Share actionable market intelligence with the Executive Team, Operations, Marketing, the Call Center, and clinical leadership.
Use results and field insights to refine account priorities, outreach cadence, territory coverage, and resource recommendations.