Used Vehicle Sales Manager

Brasada Ford•San Antonio, TX

About The Position

The Used Vehicle Sales Manager is responsible for customer retention and the profitability of the used-vehicle department. The role recruits and leads sales personnel and oversees the appraisal, purchasing, reconditioning, display, and merchandising of used-vehicle inventory. The manager plans and monitors department sales, gross profit, expenses, forecasts, and budgets; ensures compliance with applicable laws and regulations; and manages customer follow-up, sales processes, and delivery procedures. The position also oversees inventory sourcing and purchasing, including auction activity, trade appraisals, market analysis, and relationships with outside buyers and sellers. It supervises employee performance and development, supports salespeople in meeting goals and closing deals, handles customer complaints, and contributes to advertising and promotional efforts. The role reports to the General Sales Manager.

Requirements

  • High school diploma or equivalent, or one to two years of related experience and/or training, or an equivalent combination of education and experience.
  • Ability to read and interpret safety rules, operating and maintenance instructions, and procedure manuals.
  • Ability to write routine reports and correspondence.
  • Ability to speak effectively before groups of customers or employees.
  • Ability to calculate discounts, interest, commissions, proportions, and percentages, and apply basic algebra and geometry.
  • Ability to solve practical problems and interpret written, oral, diagram, or schedule instructions.
  • Manufacturer training.
  • Valid driver’s license.
  • Ability to perform the essential duties satisfactorily, with reasonable accommodations available for individuals with disabilities.

Responsibilities

  • Work toward monthly and annual sales, gross-profit, and expense goals.
  • Hire, motivate, counsel, and monitor the performance of used-vehicle sales employees.
  • Administer the department’s annual operating forecast and budget.
  • Keep informed of and comply with federal, state, and local regulations affecting used-vehicle sales.
  • Direct and schedule department employees and ensure appropriate staffing.
  • Help salespeople set monthly goals and provide support to achieve them.
  • Implement and monitor systems for prospecting, sales control, and follow-up with used-vehicle purchasers.
  • Maintain vehicle inventory and conduct local market analyses to determine which vehicles to stock.
  • Monitor customer preferences, lost sales, and dealership sales history.
  • Process salesperson commission sheets daily and monitor salespeople’s payroll records.
  • Conduct daily and weekly sales and sales-training meetings and enforce product-knowledge standards.
  • Oversee salespeople’s efforts to improve dealership image and customer satisfaction; help them close deals.
  • Ensure every customer is turned over to F&I.
  • Communicate daily with the new-vehicle sales manager about units needed for used inventory.
  • Keep salespeople informed about new inventory, advertising, and special sales.
  • Enforce the 60-day turn policy.
  • Appraise used vehicles and trade-ins, including appraisals with the used-vehicle department manager.
  • Ensure cosmetic and mechanical reconditioning meets dealership cost and time limits.
  • Plan and control the display of used vehicles and control wholesaling activities.
  • Maintain delivery procedures, including introducing customers to the service department and scheduling the first service appointment.
  • Attend management-approved auctions, purchase vehicles, approve auction paperwork, provide purchase documentation to the office, and notify the general manager of anticipated purchase deliveries.
  • Track auction purchase results and compare gross profits with trade-ins; analyze sales history and local trends to determine purchasing mix.
  • Track customer interest in vehicles not in stock and stay current on used-vehicle valuations and auction activity and prices.
  • Develop and maintain outside sources, including wholesalers and retailers, for buying and selling vehicles.
  • Assist with advertising campaigns and promotions.
  • Handle customer complaints promptly according to dealership guidelines.
  • Attend managers’ meetings and maintain a professional appearance.
  • Carry out supervisory responsibilities, including interviewing, hiring, training, assigning and directing work, evaluating performance, rewarding and disciplining employees, addressing complaints, and resolving problems.
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