Used Car Sales Manager

PREMIER AUTOMOTIVE GROUP•Buford, GA

About The Position

The Used Car Sales Manager leads the dealership’s used-car sales department, overseeing sales performance, budgeting, staffing, employee development, customer follow-up, merchandising, and advertising. The manager forecasts monthly and annual sales, gross, and expense goals; prepares the department’s annual operating budget; and monitors sales activity, inventory, payroll records, and commissions. The role ensures sales employees follow dealership policies and applicable regulations, have appropriate product and training resources, and provide a customer-focused experience through sales, vehicle delivery, and follow-up. The manager works with salespeople to improve gross and F&I penetration, supports deal closing, develops incentive programs with the GM and other managers, and promotes teamwork and effective communication within and across departments.

Requirements

  • Sales Manager experience is required.
  • Must have or be able to obtain a valid salesperson license where required by law.
  • Proven track record with exceptional CSI.
  • Ability to manage daily sales staff activity using a CRM.
  • Strong communication and customer engagement skills.
  • Ability to develop an effective sales team through training and performance standards.
  • Ability to remain confident and positive during high-stress, high-activity periods.
  • Planning, organizational, and recruiting skills to build a high-performance team.
  • Ability to drive sales and produce results; must be a strong closer.
  • Professional, well-groomed appearance.
  • Self-motivated, with a passion for achieving high standards.
  • Must pass drug testing, MVR/insurability screening, and a background investigation/interview.

Responsibilities

  • Forecast monthly and annual sales, gross, and key expense goals.
  • Hire, train, motivate, counsel, and monitor the performance of sales employees.
  • Prepare and administer the annual operating budget for the sales department.
  • Stay current with and comply with federal, state, and local regulations affecting vehicle sales.
  • Direct and schedule department employees to ensure appropriate staffing.
  • Help salespeople set realistic monthly goals and provide support to achieve them.
  • Maintain an accurate daily log of dealership sales activities.
  • Develop, implement, and monitor systems for prospecting, sales control, and purchaser follow-up.
  • Promote a customer-focused team environment throughout sales, delivery, and follow-up.
  • Conduct daily and weekly sales meetings.
  • Communicate effectively throughout the sales department and with other departments.
  • Ensure salespeople understand and follow dealership policies and procedures.
  • Provide salespeople with ongoing product and training resources.
  • Oversee salespeople’s efforts to improve the dealership’s image and customer satisfaction ratings.
  • Work with salespeople on programs to increase gross and F&I penetration.
  • Develop incentive programs with the GM and other managers.
  • Help salespeople close deals when needed.
  • Complete deal settlement sheets and submit them promptly to accounting.
  • Establish and maintain vehicle delivery standards.
  • Process salesperson commission sheets and monitor salespeople’s payroll records.
  • Review inventory daily to maintain an appropriate mix of grounded stock for efficient turnover.
  • Direct department merchandising and advertising in conjunction with sales managers and the GM.
  • Assist with developing advertising campaigns and other promotions.
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