Used Car Buyer - Town and Country Ford

Sonic Automotive•Charlotte, NC
•$75,000 - $90,000

About The Position

The Used Car Buyer is responsible for contacting customers, following up, and scheduling appointments for vehicle appraisals and potential purchases. The role uses CRM tools to prospect and generate leads, engages vehicle owners through scheduled appointments and the dealership service drive, and appraises vehicles by gathering information, taking photos, and entering vehicle data into Sonic’s inventory management system. The buyer works with Sales Managers to develop offers and introduces sellers to sales department personnel who can assist them with purchasing a new vehicle. The role includes reviewing monthly vehicle-purchase goals with management to plan and use time effectively. Compensation is draw plus uncapped commission, with performance-based earnings listed as $50,000–$80,000+ per year; the posting also notes that actual earnings vary and high performers may earn above that range.

Requirements

  • At least 1 year of experience in automotive purchasing, acquisitions, and appraisals.
  • Ability to engage customers, build rapport, and professionally address their needs and concerns.
  • Excellent verbal communication skills and a persuasive, articulate demeanor over the phone.
  • Ability to persistently pursue leads while maintaining a positive attitude.
  • Comfort using CRM software and productivity tools to manage leads and track progress.
  • Valid driver’s license and clean driving record.
  • Authorization to work in the USA.
  • Willingness to undergo pre-employment drug testing, background check, and motor vehicle record check.

Responsibilities

  • Call customers, follow up, and schedule appointments for used-vehicle appraisals and purchases.
  • Use CRM software for prospecting and lead generation.
  • Engage current used-vehicle owners through scheduled appointments and the dealership service drive to purchase their vehicles.
  • Approach, greet, and engage dealership customers to appraise and offer to purchase their vehicles.
  • Appraise vehicles by asking questions, taking photographs, and entering vehicle data into Sonic’s automated inventory management system.
  • Work with Sales Managers to build and propose offers to sellers.
  • Introduce guests to sales department personnel to help sell them a new vehicle after purchasing their existing vehicle.
  • Review monthly vehicle-purchase goals with management and plan time and activities more effectively.

Benefits

  • Medical, dental, and vision insurance.
  • 401(k) with company match.
  • Paid time off that grows with tenure.
  • Sundays always off.
  • Closed on Thanksgiving and Christmas.
  • Employee pricing on purchases and leases.
  • Free and discounted gym membership options.
  • Exclusive travel deals on hotels, rentals, and airfare.
  • Career growth opportunities in a Fortune 500 company.
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