Used Car Buyer - Town and Country Ford

Sonic Automotive•Charlotte, NC

About The Position

Town and Country Ford, a Sonic Automotive family dealership, is seeking a Used Car Buyer to contact customers and arrange appointments to appraise and purchase their used vehicles. The position uses CRM software for prospecting and lead generation and engages with vehicle owners who have appointments or visit the dealership’s service drive. The buyer appraises vehicles by asking questions, taking photographs, and entering vehicle data into Sonic’s automated inventory management system, then works with Sales Managers to prepare an offer. After purchasing a customer’s existing vehicle, the buyer introduces the customer to the sales department to discuss purchasing a new vehicle. The role includes reviewing monthly vehicle-purchase goals with management to plan and use time effectively. Compensation is draw plus uncapped commission, with stated performance-based earnings of $50,000–$80,000+ per year; actual earnings depend on performance.

Requirements

At least 1 year of experience in automotive purchasing, acquisitions, and appraisals.
Ability to engage customers effectively, build rapport, and address needs and concerns professionally.
Excellent verbal communication skills and a persuasive, articulate demeanor over the phone.
Ability to persistently pursue leads while maintaining a positive attitude.
Comfort using CRM software and productivity tools to manage leads and track progress.
Valid driver’s license and clean driving record.
Must be authorized to work in the USA.
Must be willing to undergo pre-employment drug testing, a background check, and an MVR check.

Responsibilities

Call customers, follow up, and schedule appointments for used-vehicle appraisals and purchases.
Use CRM software for prospecting and lead generation.
Engage with used-vehicle owners who have scheduled appointments and customers in the dealership service drive to purchase their vehicles.
Approach, greet, and engage dealership customers to appraise and offer to purchase their vehicles.
Appraise used vehicles by asking questions, taking photographs, and entering vehicle data into Sonic’s automated inventory management system.
Work with Sales Managers to build and propose offers to vehicle sellers.
Introduce customers to sales department personnel after purchasing their existing vehicles.
Review monthly vehicle-purchase goals with management to plan and use time effectively.