US Channel Cross-Functional Experiences and Platform Manager

Apple • Sunnyvale, CA

6d

About The Position

Marcom is Apple's creatively led global team responsible for consumer-facing marketing and the development and execution of communications across media and platforms. The Channel team within Worldwide Marketing Communications develops go-to-market strategies that support marketing strategies and channel commercial objectives, leads upfront strategy and alignment, and coordinates Apple's marketing efforts in Channel.

The US Channel Cross-Functional Experiences and Platform Manager defines and drives Apple's presence across partner retail environments in the United States, including physical store experiences, digital platforms, merchandising, and fixturing. The role brings together strategy, creative, and analytics experts to develop retail experiences that improve how customers discover, learn about, and engage with Apple products in channel stores. It assesses Apple's current presence, identifies opportunities to improve the customer experience, and develops recommendations for physical fixtures, merchandising, and digital touch-points.

In partnership with the US CXF Communications Lead, the manager defines how campaigns come to life in stores, creating experiences that reach and convert customers during their in-store journey. The collaboration integrates communications and store experience strategies to turn campaigns into measurable retail impact. Working with Worldwide counterparts and US Sales, the role ensures US strategies draw on global best practices, align with commercial priorities, and reflect the US retail landscape. It helps shape how Apple products and services are presented across touchpoints to create a cohesive, premium customer journey that deepens engagement and drives conversion.

Requirements

• 10+ years of experience in retail marketing, store experience strategy, or experiential marketing (strategy, planning, account or project management) with a leading agency or in-house marketing organization.
• At least 3 years in a leadership and people management role.
• Proven track record of conceiving and executing world-class, transformative retail experiences at scale.
• Deep understanding of the retail experience spectrum, including physical store environments, merchandising, fixturing, digital in-store, and e-commerce platforms, and how these touchpoints shape the customer journey.
• Experience developing and delivering successful brand strategies across multiple channels.

Nice To Haves

• Experience leading and influencing stakeholders at all organizational levels, from operational teams to senior executives.
• A strong record of building, developing, and leading high-performing teams, with the ability to optimize how the team works.
• Ability to balance strategic, big-picture thinking with hands-on execution and guide the team while understanding the details of its work.
• Exceptional communication and influencing skills, including tailoring messaging for audiences from junior staff to senior leadership.
• Strong understanding of retail design, visual merchandising, and emerging in-store technologies that shape physical and digital retail.
• Experience working within or alongside global teams and adapting global strategies to regional market dynamics.
• Demonstrated ability to partner effectively with sales organizations and translate commercial objectives into retail experience strategies.

Responsibilities

• Define and drive Apple's strategy and presence across US partner retail environments, including physical store experiences, digital platforms, merchandising, and fixturing.
• Bring strategy, creative, and analytics experts together to develop transformative retail experiences.
• Evaluate Apple's presence across US partner retail environments, identify opportunities to elevate the customer experience, and develop actionable recommendations.
• Partner with the US CXF Communications Lead to bring campaigns to life in store and create experiences that intercept and convert customers throughout their in-store journey.
• Integrate communications strategy and store experience strategy to turn campaign moments into measurable retail impact.
• Partner with Worldwide counterparts and US Sales to inform US strategies with global best practices, align them with commercial priorities, and tailor them to US retail dynamics.
• Help inform how Apple products and services are presented across touchpoints to create a cohesive, premium customer journey that deepens engagement and drives conversion.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed