Manager, Cross-Channel Planning

Adelphi Group • New York, NY

4d • $50,000 - $95,000 • Hybrid

About The Position

The Manager, Cross-Channel Planning develops and supports holistic communications planning strategies, using quantitative and qualitative data to identify insights that advance client goals. The role participates in integrated planning across internal and agency teams and helps media planners, creative agencies, and other marketing disciplines understand audience definitions, strategies, cultural nuances, and personalization. It also inspires teams, clients, and external partners to use media creatively to bring ideas to life.

The position calls for strong knowledge of consumer behavior and the communications ecosystem, media dynamics, advertising and marketing principles, and communications planning resources and tools. The Manager applies analytical curiosity and cultural understanding to develop effective strategies, collaborate across agency teams, and communicate plans clearly. Omnicom requires employees to work in the office at least three days per week, to the extent permissible by local law, unless their agency or manager directs additional in-office days.

Requirements

• At least 8 years of experience in communications planning, brand planning, or account planning.
• A proven record of implementing holistic communications planning strategies.
• Demonstrated experience applying key insights to develop big ideas and communications strategies.
• Experience integrating creative, paid and earned media, CRM, website content, and local activations into a singular strategic communications approach.
• A record of successful and productive relationship management with agency partners.
• Keen understanding of human behavior and the communications ecosystem.
• Thorough knowledge of advertising, marketing, and media principles, including how media elements perform individually and together and how they change.
• Experience marketing to multicultural audiences.
• Analytical and intellectually curious, with an ability to identify patterns, societal shifts, and cultural nuances.
• Ability to collaborate across agency teams and use alternative approaches and non-linear thinking to solve marketing challenges.
• Strong verbal and written communication skills, including clear, concise writing and confident oral presentations.
• Thorough knowledge of marketing and advertising principles, communications planning resources and tools, and media concepts, creative development, measurement, and budget requirements.

Nice To Haves

• Experience developing strategies to reach multicultural audiences.

Responsibilities

• Analyze quantitative and qualitative data and identify insights that can impact client goals.
• Participate in integrated planning internally and across agencies.
• Help media planners, creative agencies, and marketing disciplines understand audience definitions, strategies, cultural nuances, and personalization.
• Inspire internal teams, clients, and external teams to use media creatively to bring ideas to life.
• Develop holistic communications planning strategies and integrate creative, paid and earned media, CRM, website content, and local activations into a unified strategic approach.
• Build and maintain productive relationships with agency partners.
• Communicate plans and ideas clearly in writing and through articulate, confident presentations.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed