US Channel Cross-Functional Experiences and Platform Manager

Apple•Sunnyvale, CA

About The Position

Marcom is Apple’s creatively led global team responsible for consumer-facing marketing and the development and execution of communications across media and platforms. The Channel team within Worldwide Marketing Communications develops go-to-market strategies that support marketing strategies and channel commercial objectives, provides upfront strategy and alignment, and coordinates Apple’s marketing efforts in Channel. The US Channel Cross-Functional Experiences and Platform Manager defines and drives the strategy for Apple’s presence across partner retail environments in the United States, spanning physical store experiences, digital platforms, merchandising, and fixturing. The role evaluates partner environments, identifies opportunities to improve the customer experience, and develops recommendations for Apple’s presence across channel stores. In partnership with the US CXF Communications Lead, the manager integrates campaign communications with the in-store journey to engage customers and drive conversion. Working with Worldwide counterparts and US Sales, the role aligns US plans with global best practices and commercial priorities while adapting them to the US retail landscape. The manager leads producers delivering go-to-market product, platform, and experience strategies, promotes measurement and analytics, provides guidance on infrastructure, oversees complex retail and digital projects, and secures alignment and resources from senior stakeholders across Marcom, Product Marketing, US Sales, and partner teams.

Requirements

10+ years of experience in retail marketing, store experience strategy, or experiential marketing, such as strategy, planning, account management, or project management, at a leading agency or in-house marketing organization.
At least 3 years in a leadership and people management role.
Proven track record conceiving and executing world-class, transformative retail experiences at scale.
Deep understanding of physical store environments, merchandising, fixturing, digital in-store experiences, e-commerce platforms, and their effects on the customer journey.
Experience developing and delivering successful brand strategies across multiple channels.
Experience leading and influencing stakeholders at all organizational levels, from operational teams to senior executives.
Consistent record of building, developing, and leading high-performing teams, with the ability to improve how the team works.
Ability to balance strategic thinking with hands-on execution, understand details, and guide the team at a broader level.
Exceptional communication and influencing skills, with the ability to tailor messages to audiences ranging from junior staff to senior leadership.
Strong understanding of retail design, visual merchandising, and emerging in-store technologies.
Experience working within or alongside global teams and adapting global strategies to regional market dynamics.
Demonstrated ability to partner effectively with sales organizations and translate commercial objectives into retail experience strategies.

Responsibilities

Define and own the US strategy for expressing Apple’s brand and narrative across partner retail environments, including physical experiences, digital platforms, merchandising, and fixturing.
Evaluate US partner store environments, assess fixtures, merchandising, digital integration, and brand expression, and recommend improvements to Apple’s in-store presence.
Drive the creation of transformative retail experiences that demonstrate creative excellence and measurable business impact.
Partner with the US CXF Communications Lead to translate digital and social campaign moments into the in-store customer journey.
Define how communications and experiences work together to engage customers and support conversion and sell-through.
Partner with US Sales to align store experience strategies with commercial priorities and retail investment objectives.
Maintain partnerships with Worldwide counterparts, share insights, and adapt global frameworks for the US market.
Lead a team of producers executing US go-to-market product, platform, and experience strategies across channel touchpoints.
Establish frameworks for using in-store and digital analytics to inform and optimize US marketing plans.
Set guiding principles for integrating retail experiences and digital platforms into broader campaigns and maintaining a cohesive brand story.
Guide technical and physical infrastructure needed for channel experiences and platforms, and lead teams building and improving deployment systems.
Provide executive oversight of complex retail and digital experience projects, ensuring strategic alignment, operational excellence, timely delivery, and measurable results.
Align with senior stakeholders across Marcom, Product Marketing, US Sales, and partner teams to secure resources and champion the US partner retail ecosystem.