UGC Creative Lead (Contractor)

Picsart•Miami, FL

27d

About The Position

Thousands of creators across our partner agencies post about Picsart's AI tools every week, and we're scaling that many times over. In this role, you decide what they make: the concepts, hooks, angles, scripts and briefs. You build rough examples in Picsart's own tools so creators and editors can see the idea instead of reading about it, and you run the tests that show which creative turns a viewer into someone who generates, spends credits and pays. You work through AI, because nobody can watch that much content by hand. You'll use it to read everything the network publishes, to draft briefs and variations for every agency and creator, and to spot winners early, then you make the call and make the example. The best agencies now publish their playbooks; your edge is running that discipline across every agency at once, with the one dataset no agency has: what happens after the click. How success looks like for this role within a year: conversion per view rising while volume rises, and winning creative replicating across markets in days.

Requirements

A portfolio showcasing social accounts grown (own or client's) with performance numbers.
Experience directing creator networks, including the number of creators, training provided, and outcomes.
Demonstrated ability to create content yourself, including rough cuts, scripts, hooks, and examples.
Experience setting up, monitoring, and fixing comment-to-DM and link funnels.
Experience with short-form content that performed well in multiple markets or languages, understanding which hooks traveled.
Real-world use of AI creation tools.
Experience running creative testing (hook vs. hook, format vs. format) and using results to make decisions.
Clear writing skills, capable of producing creator-friendly briefs and concise executive updates.
Great communication skills in English.

Nice To Haves

Any other languages are a plus.

Responsibilities

Decide what creators make: the concepts, hooks, and scripts they film each week.
Pick what the whole network runs, considering local ideas from agencies.
Write briefs creators can follow, with clear direction and rough cuts/examples made in Picsart's tools.
Test creative elements like hooks and formats across different markets.
Get content finished by working with creators and editors, providing specific feedback.
Analyze video performance to identify audiences and use cases that lead to paying users.
Spread successful creative elements across markets and languages, creating templates for user remixing.
Own launch content for new models and features, defining the 'day one' look.
Provide feedback to the product team on desired presets, templates, and models based on user demand for AI tools.
Keep content fresh and safe by preventing the network from copying old winners and communicating platform rule changes or trust-and-safety issues.
Stop the whole network from copying last month's winner.
Communicate platform rule changes or trust-and-safety issues to the network.